Why Apple won’t be around in 2010 (!)
Just read this article by Chris Seibold of Apple Matters, and I have no idea why he wrote it… Honestly, Chris, what were you thinking? I love your daily “This Day in Apple History” emails, but your latest article is sillier than a sack of teenage squirrels…
Here’s what I think… There will always be cheap people who don’t see the value of great, almost perfect, hardware design, who may choose to go with anything that’s cheaper, even if it’s ugly. There are plenty of products for them where design is a superficial afterthought, not the foundation of the product. Also, there will always be people who will choose to pay premiums for ugly hardware, just because of the specs, or worse, because they have such bad taste they actually think it looks good. (Alienware and VooDoo, I’m thinking about you as I write this.) But this is okay. There are plenty of badly-designed laptops and desktops to suit everyone of these sorts of people. (If this hurts, I feel your pain as well. I happen to have a Dell Inspiron - it’s a workhorse, it’ll do the job, but it’s heavy and ugly and loud, and feels just plain cheap even though it wasn’t.)
As long as there are people who think or care about design and purpose, and want to see good design well integrated into a product, not just skin-deep, there will always be a market for Apple computers. And as long as there will be pre-teens and teens who drool over Apples and bug their parents to buy them one (thank you, boys and girls) there will always be new customers for Apple computers.
As for the rest of the folks, they’re starting to see the light, thanks to iPods. Sooner or later, the market share will grow, and it’s exactly because of droolably-designed (that’s not a real word, btw) computers and good software to go along with them that Apple is still in business and will continue to be in business. Things are even more optimistic, because OS X is light years away from OS 7, 8 or 9. It looks cool, it works great (with a few bugs and shortcomings here and there) and it’s so much better than anything else on the market. When you pair that with Apple hardware, it’s a match made in heaven. It just feels right!
So, to all the cynics, don’t be sore - just go buy a bad laptop, and as you bang your head on the wall in frustration, you’ll hopefully get it. To Apple engineers and designers, God bless you! Keep turning out incredible hardware and software, and I’ll thank you every time I use my Apple.
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