Sigma SD1 Price Drop

On the heels of my recent video about Sigma DSLRs, Sigma Corporation announced a tremendous drop in the price of their flagship DSLR, the SD1, from $6,700 to $2,300 (or $3,300 if one looks at their press release). At any rate, it’s an unprecedented price drop that will allow interested photographers to experience the Foveon sensor’s amazing color reproduction firsthand.

With that in mind, I made a video where I talk about the price drop, about other things that Sigma could do to make their DSLRs more popular and about Sigma’s “megapixel dilemma”, as I call it.

In the video, I recommended that Sigma focus on two things:

  • a full frame, 35mm Foveon sensor
  • full HD, 1080p, 30fps video capture

I’d like to add a third item to that list: complete compatibility of Sigma DSLR RAW files with Lightroom, Aperture and other professional photo management apps. Photographers are currently stuck using Sigma Photo Professional, which is a nasty, slow and clunky application.

I’d also like to point out a fairly obvious typo on Sigma’s home page. See if you can spot it as well.

Enjoy the video and let me know your thoughts in the comments.