I’ve just been playing with the new Google Analytics interface, and wow, that’s a seriously cool improvement over the old one! Google announced this a few days ago, and I waited to see when the change would take place in my account.

I logged in a few minutes ago and was given a choice between using the old interface and the new one, which is still in Beta. Chose the new one, of course, and was blown away by the overhaul! My gosh, it’s clean, crisp, much easier to use, and it lets you dig down as much as you want to, but doesn’t overwhelm you if you just want to get the bird’s eye view.

What I also like is that they’ve buried the AdWords campaign tracking stuff down toward the bottom, and it’s even less visible than before. That’s great for me, since I’m not currently running any AdWords campaigns for ComeAcross, and wasn’t tracking the conversion anyway. My traffic’s pretty much organic, and it’s been steadily growing since I launched my blog last year.

You’ve got to have a look when you get a chance. Log in, and definitely play around with the new interface if you’re given the option. You will not regret it! I criticized Google Analytics for their hard-to-use interface in a previous post, but that was before this gorgeous new overhaul.

Now if they’d only fix their persistent login issue… Just about every other Google property knows I’m logged into my account and lets me right in, but Google Analytics always asks for my password, and that’s a bit annoying.