Tablets not quite ready for mainstream computing

The new tablet from Apple, the iPad Pro, which comes in two sizes as of this year, is quite impressive. I’m sure they’re fast, and the addition of a stylus for more precise control is an interesting and fitting choice (which also hearkens back to the first tablets Microsoft made, years and years ago).

Apple’s push to market them as mainstream computing devices, as replacements for laptops and desktops is also interesting and worthwhile (and it also mirrors Microsoft’s past efforts in this area).

Yet I have to say that the time hasn’t yet come for it. Oh, we’re close — we’re very close — but trying to do all of one’s computing on a tablet is still an exercise in frustration, and it will continue to be so until tablets are robust enough to handle serious computing and more importantly, mobile apps evolve to the point where they offer all of the options of desktop apps. That will involve a concerted effort from both hardware and software makers of all shapes and sizes.

apple-ipad-pro

I’m glad that Apple’s picked up the ball on this and is running with it, but in my book, they haven’t won the game yet. Tablets are still a niche market when it comes to laptop and desktop replacement and let’s face it, most people use them to go on Facebook, YouTube or Netflix (hardly something that qualifies as work).

I’ve tried repeatedly to use an iPad as a desktop replacement, and while it works quite well for dawdling on the websites mentioned in the previous paragraph, even there the options offered by the mobile apps are limited.

For example, the Facebook Pages app doesn’t let me manage my pages the way the desktop version of Facebook lets me do it, because it doesn’t give me all of the options available to me there. So I still have to remember what I can’t do on my tablet and go back to my desktop to do those things. The YouTube app won’t let me access all of my comments and block offensive commenters. So when I’m traveling without access to my desktop, that’s a frustration. But some of you will say, “Why don’t you access those websites through the mobile browser and take care of things that way?” Because I’m automatically directed to mobile versions of those sites and I still don’t have access to the options I need.

I tried editing short videos on my iPad, and while the performance of iMovie app was pretty good, my tablet got pretty warm and ran through the battery as I edited simple clips, making me wonder what would happen if I tried to edit multiple camera angles and longer videos on it. Oh, wait, I can’t do that, because in the mobile iMovie app, there are no such options and of course there isn’t a mobile Final Cut Pro app. There’s no sound to video synchronization, the options for cutting soundtracks in and out are very limited, and the list goes on and on.

But surely you can work on a book on an iPad, right? Well, my wife tried to do that on one of her new books and she couldn’t. It’s just a text file at this point, somewhere between 100-200 pages. The iPad should have been able to work on it just fine but nope, it kept choking on it. The cursor would barely chug along as she typed, forcing her to take frequent breaks and allow it to catch up. The diacritics were all screwed up. After about half an hour of this nonsense, she gave up and went back to her laptop, which is an aged, mostly toothless beast, an 8-year old MacBook Pro with all the speed of a constipated sloth, but it still fares better than a tablet when it comes to editing books.

Well, what about the Photos app? Surely you can at least edit photos on it? Well, I downloaded photos from one of my DSLRs on my iPad (with the aid of this little gadget), and it got hot and ran through half the battery just importing them and generating previews. As I started to browse through them, it would take 5-7 seconds just to let me see a crisp version of each photo. Granted, these were raw files and I have an iPad Air, not an iPad Pro, but I can’t imagine things being too different on the newest, shiniest Pro tablet. I’ll give credit to the Photos app when it comes to editing photos taken with the iPad or the iPhone. It’s plenty fast on those. But the idea of replacing the notebook or a desktop means you’ll be editing photos taken with other cameras as well. And it’s just not there yet.

So where are we? Simply put, tablets are great for fiddling around on the internet but they just aren’t up to par when it comes to replacing notebooks and desktops, at least in my own experience.

That’s not to say I don’t yearn for the day when that happens! I’d love to only have to carry a tablet and a portable keyboard with me as I travel. Even at home there’d be huge benefits in terms of energy use (we’re talking tens of times less than notebooks or desktops), carbon footprint and other aspects. I do hope Apple (and others) continue to push the envelope on this. I particularly want to see mobile apps become full-fledged working apps for power users. Once that happens, hardware is bound to catch up with the needs of the software and we’ll be in business.

White keyboards and cleanliness

Apple Wireless Keyboard

Back when Apple came out with white keyboards, I was annoyed. I appreciated the white aesthetic, the clean design, but they got dirty so quickly. Within a few weeks of normal use with clean hands, there was a visible layer of grime on the keys used most. It was like a heat map drawn with dirt. Yuck. I wash my hands every time I go to the bathroom, so that’s 7-8 times a day or more, and my keyboards still get dirty.

I found myself cleaning my keyboards often, and every time I did it, I asked myself two questions. I kept repeating them like a mantra, annoyed with the amount of time I was spending doing menial stuff:

  1. How could so much grime collect on my keyboards?
  2. Why didn’t they make black keyboards?

A black computer keyboard.

Of course, the answer was staring me in the face, every time I used my keyboard. See this and this. Keyboards and mice are breeding grounds for all kinds of nasty bacteria. And because most of them are black, we don’t see how dirty they are and we don’t clean them often, although we should. I bet that’s exactly why they went with white (beside the fact that their design kick at the time involved a lot of white and silver). They wanted to give us a simple visual reminder of the state of our keyboards and make us clean them, lest we look filthy to our families, friends and co-workers. It was a bit of a pill to swallow, but it was (and is) for our own good.

Apple Wireless Keyboard

In recent times, Apple has gone to black keyboards on their laptops. Rumor has it they’re also going to make black keyboards for their desktops. While I get the practicality of it, I can’t help thinking people are going to just let the filth accumulate on their keys now that the stark visual reminder is gone. Let’s face it, we’re all so damned busy these days (mostly with drivel) that we’re going to forget to clean our keyboards. We won’t do it until they’re sticky, and by that point… yuck.

New MacBooks

Just in case you’re wondering how I clean my keyboards, I typically use Q-tips dipped in rubbing alcohol, they work great. In the past, I also came up with more inventive ways to clean them, such as putting the keys in the dishwasher. That method doesn’t work so well with the newer Bluetooth keyboards, it’ll cook the circuitry, because there’s no way to remove the keys unless you pry the case open.

Unscrupulous customer care at Apple

This is one of those posts I don’t enjoy writing but this must be said.

I have a mid-2011 27″ iMac (with AppleCare). It has now broken down three times for the very same problem (its video card goes bad). Other things on it also broke down, like the SuperDrive.

Bottom line: Apple has refused to replace it, although I’ve asked them twice. I think they’re just trying to kick the ball down the road until AppleCare expires. This isn’t the first time, they did it to me with another iMac.

Section 3.1 in the AppleCare agreement says the following:

“Apple will either (a) repair the defect at no charge, using new or refurbished parts that are equivalent to new in performance and reliability, or (b) exchange the Covered Equipment with a replacement product that is new or equivalent to new in performance and reliability, and is at least functionally equivalent to the original product.”

Notice they’re giving no clear rules about when they’ll replace it, although when you speak with Apple technicians, they’ll say three times is when it happens. It’s been three times for me and still no replacement. Not specifying when a defective computer must get replaced in the AppleCare Terms of Service gives Apple lots of backpedaling room, so they can delay that expense as much as possible, perhaps until AppleCare expires.

Here’s what makes this unscrupulous and unacceptable from my point of view:

  • They did this to me before with my iMac G5 (Rev. B). Those of you who owned that computer know it had a lot of issues; most often, its motherboard went bad and needed to be replaced. The board on that iMac broke down three times during its AppleCare coverage. It was in the shop for other issues as well: the Super Drive, the Bluetooth module, the WiFi module, fan speed issues (fans would go on high and stay there permanently). The motherboard broke down for the third time a month or two before AppleCare expired. They fixed it but refused to replace it. Then it broke down a few months after AppleCare expired and by then, it wasn’t their problem anymore.
  • It’s unconscionable for an Apple computer to break down in such a major way, repeatedly, after a little more than a year of use, which is when the problems with my current iMac started. Imagine where I’d be if I hadn’t bought AppleCare for this thing. It’d be sitting in my attic alongside my iMac G5. Essentially, I would have paid about $2,000 (after taking out tax and cost of AppleCare) for a computer that would have lasted a little more than a year. How shoddy was Apple’s quality control when this computer was made?
  • When the video card in my iMac broke down a second time, I was promised by a technician from Apple’s Advanced Support department, that when it happened for a third time, I’d get a replacement. Now they tell me his promise wasn’t documented in the case history so it doesn’t count. Perhaps the technician lied to me at the time to delay the replacement.
  • I’ve been an Apple customer since 1994, when I bought a PowerBook 150, my first Apple notebook. I’ve bought plenty of Apple stuff since then. Is this the way they’re treating long-time customers?
  • Apple has been putting me through all this unpleasantry right around my birthday. They have my birthday on file. No comment here.
  • Apple is one of the richest, if not the richest, companies on earth. They ought to be treating their customers right, because it’s because of them that they are where they are. It’s the right thing to do and they have the wherewithal to do it.

I wrote to Tim Cook, Apple’s CEO. No response from him, but a few days later, I was contacted by one of the people at Apple Executive Relations EMEIA in Cork, Ireland. I thought my situation would then be handled properly. No, just insincere apologies and a refusal to replace it. I wrote to Tim Cook again. No response, instead more of the same from Apple Executive Relations in Ireland. That confirmed it for me: you know what they say, a fish starts to stink from the head down. It looks to me like he’s instructed his people to do everything possible not to replace computers, even when they should be replaced. What other conclusion can I draw but this?

I was asked to accept the repair one last time and was promised that my iMac would get replaced for sure the next time its video card broke down. I asked the woman with whom I spoke to put that promise in writing. She refused point blank. I assume this was yet another lie from Apple to delay the replacement. What else can I assume when a person won’t put their promise in writing?

What complicates matters somewhat in my situation is that I bought the iMac in the States but have since transported it to Romania, which is where we spend some of our time. I can take it into an authorized Apple Repair shop and AppleCare covers its repairs there, so technically, replacements should also work. Not that this is a problem. I’ve told Apple they can ship the replacement to my US address. But I think what’s happening here is that they’re using geography and customs complications as an excuse not to replace my computer.

What should have happened is this: Apple should have replaced my current iMac, no questions asked. And out of embarrassment because of the way they handled the repairs on my iMac G5, they should have offered to at least repair it, if not replace it with its modern-day iMac counterpart.

The AppleCare agreement also says this:

For consumers in jurisdictions who have the benefit of consumer protection laws or regulations, the benefits conferred by the above mentioned plans are in addition to all rights and remedies provided under such laws and regulations. Nothing in this plan shall prejudice consumer rights granted by applicable mandatory laws, including consumer’s right to the remedies under statutory warranty law and to seek damages in the event of total or partial non-performance or inadequate performance by Apple of any of its contractual obligations.

Apple is currently in breach of EU/Romanian consumer protection laws on at least two counts, by my understanding:

  1. European/Romanian consumer protection laws mandate that repairs be made with new parts, not refurbished parts. Apple technicians, including the people from Apple Executive Relations, have admitted that they’ve been using refurbished parts to fix my iMac until now, and only this last time have they used a new replacement video card. The woman from Apple Executive Relations Ireland said that to me during one of our phone conversations… So they’ve been in breach on this point from the get-go.
  2. European/Romanian consumer protection laws further mandate that the customer must be offered the choice of a replacement or repair. The choice rests with them, not with Apple. I asked for a replacement, didn’t get it, they’re in breach of the law.

Since I bought my iMac in Florida, I also put in a request for assistance with the Office of the Attorney General there and I’ll see what they say. If any of you reading this are knowledgeable on the matter, please chime in.

I’d like to quote from a recent ad campaign from Apple. Keep in mind the things you’ve just read above as you see what they’re saying:

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.

Will it make life better?

We spend a lot of time
On a few great things.

How am I supposed to feel after the way you’ve just treated me, Apple? Would you say that you’ve made my life better?

Couple this self-congratulatory ad piece with Tim Cook’s stating during the WWDC Keynote that Apple is #1 in Customer Satisfaction and that it “means so much” to him. If this stuff means so much to Apple, they wouldn’t be doing this to me (and who knows to how many others).

There will probably be some comments about switching to another platform. This isn’t about that. I love my Apple hardware and software. It’s just that quality control seems to be going down the drain and Apple execs seem to be in risk management mode. Apple computers have traditionally been about two things: design and quality. That’s what I’ve been paying for when I bought Apple products. Now it seems they’re about one thing: design.

I want to make it clear that I think what’s now happened to me twice is not the norm of my experience with Apple; that’s why I still buy Apple products. For example:

  • The Powerbook 150 I bought in 1994 lasted about 6 years before the hard drive went bad; if I fix it, I might even be able to boot it up and use it today,
  • The 15″ MacBook Pro I bought in 2008 is still going strong; along the way, I replaced the hard drive and the two cooling fans, but I can still edit HD video on it,
  • The iMac I advised my parents to buy in 2008 is also still going strong. It had a couple of minor issues but they occurred while it was still covered by AppleCare,
  • The 13″ MacBook we bought in 2008 still works; although the video conks out every once in a while, a reboot sets it straight, and
  • My experience with Apple software has been positive from the get-go; I’ve always found it to be stable, a joy to use and easy to live with.

I suppose whatever happened to my two iMacs was inevitable as their volume increased (making more of everything means there will be also be more manufacturing defects) but the way they’re choosing to handle the situation reminds me of PC companies, and I don’t think Apple shareholders and customers want to see it go down that road.

Still, if that’s what’s in the cards for Apple and their stuff is going to become less and less reliable, then I guess they’ll have to convince their customers to buy their stuff for looks alone and for the real work, people might have to build Hackintoshes, where they’ll get to use the Apple software they love and get the reliability, serviceability and upgradeability that we should be getting directly from Apple. With a Hackintosh, we won’t need to pay extra for AppleCare, which now appears to be a band-aid that tides you over with refurbished parts for the three contractual years only to have your computer break down soon afterward. Planned obsolescence and a price premium? Is that the Apple way?

My take-home message for Tim Cook and Apple: this isn’t the way you should be doing business.

How to create a Fusion Drive on a mid-2011 iMac

Yes, you can enable Fusion Drive on older Macs. I’m not sure how this method will work with Macs older than 2011, but I know for sure that it works on mid-2011 iMacs, and quite possibly on other Macs made since then. I have just completed this process for my iMac and I thought it would help you if I detailed it here.

I like Fusion Drive because it’s simple and automated, like Time Machine. Some geekier Mac users will likely prefer to install an SSD and manually separate the system and app files from the user files which take up the most space, which is something that gives them more control over what works faster and what doesn’t, but that’s a more involved process. Fusion Drive works automatically once you set it up, moving the files that are used more often onto the SSD and keeping the ones that are accessed less often on the hard drive. This results in a big performance increase without having to fiddle with bash commands too much.

The hardware

My machine is a 27″ mid-2011 iMac with a 3.4 GHz processor and 16GB of RAM. I bought it with a 1TB hard drive, which I recently considered upgrading to a 3TB hard drive but decided against, given the fan control issues with the temperature sensor and the special connector used on the factory drive.

imac-basic-specs

I purchased a 128GB Vertex4 SSD from OCZ. It’s a SATA III (6 Gbps) drive and when I look in System Info, my iMac sees it as such and is able to communicate with it at 6 Gbps, which is really nice.

ocz-vertex4-ssd-128gb

ssd-specs

The hardware installation is somewhat involved, as you will need to not only open the iMac but also remove most of the connections and also unseat the motherboard so you can get at the SATA III connector on its back. You will also need a special SATA wire, which is sold as a kit from both OWC and iFixit. The kit includes the suction cups used to remove the screen (held into place with magnets) and a screwdriver set.

2nd-drive-ssd-kit

You can choose to do the installation yourself if you are so inclined, but realize that you may void the warranty on the original hard drive if something goes wrong, and this is according to Apple Tech Support, with whom I checked prior to ordering the kit. Here are a couple of videos that show you how to do this:

In my case, it just so happened that my iMac needed to go in for service (the video card, SuperDrive and display went bad) and while I had it in there, I asked the technicians to install the SSD behind the optical drive for me. This way, my warranty stayed intact. When I got my iMac back home, all I had to do was to format both the original hard drive and the SSD and proceed with enabling the Fusion Drive (make sure to back up thoroughly first). You can opt to do the same, or you can send your computer into OWC for their Turnkey Program, where you can elect to soup it up even more.

The software

Once I had backed up everything thoroughly through Time Machine, I used the instructions in this Macworld article to proceed. There are other articles that describe the same method, and the first man to realize this was doable and blog about it was Patrick Stein, so he definitely deserves a hat tip. I’ll reproduce the steps I used here; feel free to also consult the original articles.

1. Create a Mountain Lion (10.8.2) bootup disk. Use an 8GB or 16GB stick for this, it will allow you to reformat everything on the computer, just to clean things up. Otherwise you may end up with two recovery partitions when you’re done. I used the instructions in this Cult of Mac post to do so. The process involves re-downloading 10.8.2 from the Apple Store (if you haven’t bought it yet, now is the time to do so) and an app called Lion Diskmaker.

2. Format both the original HD and the SSD, just to make sure they’re clean and ready to go. Use Disk Utility to do this, or if you’re more comfortable with the command line, you can also do that (just be aware you can blow away active partitions with it if you’re not careful).

2. List the drives so you can get their correct names. In my case, they were /dev/disk1 and /dev/disk2.

diskutil list

3. Create the Fusion Drive logical volume group. When this completes, you’ll get something called a Core Storage LGV UUID. Copy that number, you’ll need it for the following step.

diskutil coreStorage create myFusionDrive /dev/disk1 /dev/disk2

4. Create the Fusion Drive logical volume. I used the following command:

diskutil coreStorage createVolume paste-lgv-uuid-here jhfs+ "Macintosh HD" 100%

5. Quit Terminal and begin a fresh install of Mountain Lion onto the new disk called “Macintosh HD”.

6. Restore your apps, files and system settings from the Time Machine backup using the Migration Assistant once you’ve booted up. Here’s an article that shows you how to do that. When that completes, you’re done!

The result

Was it worth it? Yes. The boot-up time went from 45-60 seconds to 15 seconds, right away. And over time, the apps and files I use most often will be moved onto the SSD, thus decreasing the amount of time it’ll take to open and save them.

At some point, I expect Apple to issue a utility, like Boot Camp, that will allow us to do this more easily and automatically. Until then, that’s how I set up Fusion Drive on my iMac, and I hope it’s been helpful to you!

A way to make Shuffle better in iTunes and on iPhones and iPods

iTunes

I don’t know about you but I’ve listened to all of the songs in my iTunes library. Repeatedly. Over and over and over. I keep buying new ones but inevitably, the play counts add up. And the ones I didn’t want to listen to, I skipped over. Repeatedly. Over and over and over. And therein lies the answer to making Shuffle better, both in iTunes and on our iPhones, iPods and iPads.

Apple, please tweak the Shuffle algorithm so that if a song is skipped over more than once, it won’t play it during Shuffle mode at all, at least not for a while. The auto-skip period can be tweaked in the settings (in iTunes and on our portable devices). And we should also be able to decide whether we want these songs to sync to our devices at all, sort of like putting them in hibernation. Maybe even create a special section in the Library where a smart list will display these pariah songs when needed.

Some of the songs I bought have started to annoy me so much that I deleted them altogether. I suppose you can’t help that with music. You like it, then you don’t. You need a break from it. But when your iPod or iPhone keeps shoving it in your face, particularly when you’re driving and you don’t want to be bothered with skipping over songs, then that song begins to annoy you enough so that you get home and delete it from your iTunes library, just so you won’t hear it again.

And Apple, please don’t do this only in iTunes. Make sure you do it for iPhones and iPods as well, and for the older models, too. I still have a 1st gen iPod Touch that I use from time to time, and its software hasn’t been updated in years. It’d be nice to get some extra life out of it once the new Shuffle is brought out.

Thanks in advance!

Do you know Dieter Rams?

Dieter Rams (Image source: Wikipedia)

Here is Dieter Rams, one of the giants of industrial design.

I love the man’s approach to design and his clear avoidance of planned obsolescence. He is a great example of standing for something that you believe in and then changing the world because of your stance. Wonderful.

You may also want to read through his speech on design, given in 1976, the year I was born.

Why are we still syncing in iTunes?

What I have to talk about has to do with these two apps, which are closely related and happen to sit right next to each other in my Apps folder: iSync and iTunes. We could call it part 2 in a series of posts where I look at things that don’t sit right with Apple computers (here’s part one). I don’t intend to become a critic of Apple, but I think it only right to point things out when they don’t make sense.

I’ve always been bothered by the fact that the syncing of our devices (iPods, iPhones, iPads) takes place in iTunes and not in an application dedicated to the syncing of external devices, designed from the start for this purpose, like iSync.

Perhaps at the get-go, when the iPod had just gotten released, and there was only music on it, it made sense to tie it into iTunes. But now, when most iPods do a lot more, like sync contacts, calendars, TV shows, movies and apps like video games and more, why are we still syncing in iTunes? It makes no sense to shoehorn all those syncing functions into an app designed for the organization and playback of our music.

While I’m on the subject, why is it still called iTunes? It also organizes and plays podcasts, TV shows, movies and books. Shouldn’t it be renamed to something like iMedia? (Disclaimer: I haven’t given a lot of thought to the new name, but I know iTunes doesn’t quite fit anymore.)

Back to iSync — doesn’t it make much more sense to sync devices in it? Shouldn’t it be the go-to-app for all our devices? Shouldn’t it sit prominently in the dock, and be the button we click when we connect a device, whether it be through USB or through WiFi?

It’d be a fairly easy task for Apple to take the whole syncing process out of iTunes and place it within iSync. Then, we’d see something like this when we opened iSync.

Instead, what Apple did with the new OS X version, Lion, was to take iSync out entirely. I had to go back through my Time Machine backups in order to resurrect it and restore it to my Apps folder. Their move makes no sense whatsoever!

I’d like to issue a challenge to Apple: bring back iSync, properly re-written as a syncing app for all Apple devices, and slim down iTunes — also, rename it to something more appropriate that reflects the many media files it can handle these days.

Why is it that Apple has three messaging apps?

  

Back when Apple brought out FaceTime, I couldn’t get why it had to make a separate video chat app when it already had iChat. Now we have a third app included with iOS 5, called iMessage. Why?

If the people at Apple are intent on making little messaging apps, each with their micro-purpose, then I’d like to suggest some new ones to them:

  • iShmooze: giving people a direct chat line to their boss or work hierarchy
  • iRx: so you can chat about your medications with your neighbors and know-it-all relatives, and get better prescription advice than from your doctor
  • iExChat: for venomous quips exchanged between ex-spouses and other ex-es…
  • iSeeAds: for people interested in seeing targeted ads; perhaps you can work in a micro-pyramid scheme where people can get something like 1-5 cents when they view an ad or invite their friends to view ads; that should be popular…
  • iSeeDeadPeople: photo sharing for zombie and vampire lovers
  • iPotty: for those who love to share those precious moments in the bathroom
  • iAte: see above and substitute food; this one could come with a photo sharing option, for those who love taking photos of said food; in hindsight, perhaps the photo sharing option could be extended to the iPotty app as well, I saw some folks online who would be interested in that.

For a company renowned for its design and the clear focus of its products, I’m surprised to see three messaging apps. Why? Didn’t anyone put their hand up to say, “Hey, don’t we already have iChat?”

Perhaps it makes sense to have the separation, from a software and procotol perspective. Perhaps iChat was designed for the computer. Perhaps the AOL messaging protocols it still uses aren’t suited for the purposes of FaceTime and iMessage. But it still makes NO sense.

If Apple was able to take OS X and turn it into iOS, then take features from iOS and put them back into OS X, then it’s quite capable of making iChat the go-to app for all its messaging needs. Rewrite it and make it work! It’s already incredibly capable on the desktop. It can do text chat, audio chat, video chat, file sharing and screen sharing. I use it all the time to do video conferencing with my parents, all the way across the Atlantic Ocean, and I use it for screen sharing as well, when I help them troubleshoot issues on their computers or simply teach them how to use them better. Why in the world would you leave a capable app like that behind and write a new one called FaceTime? And then why would you further fragment that segment and make another one called iMessage? Why?

I’d like to see iChat be the one and only app that does everything this set of three apps does and more. I’d like to challenge the people at Apple to make it work the way it should work, tailored to the capabilities of each device where it will be installed.

Do not use iMovie sounds for YouTube videos

Updated 4/24/12: YouTube has greatly improved the copyright claim dispute process in recent weeks, and it seems that even copyright holders have gotten much more responsive and willing to relinquish claims falsely flagged by YouTube’s Copyright ID engine. These are all good steps in the right direction! 

Are you a YouTube Partner? Great! Then don’t use sounds or tracks from the Final Cut Pro/iMovie/iLife library in your YouTube videos, because sooner or later, they’ll be flagged, taking them out of the revenue sharing program.

I’ve touched on this topic in this post and this earlier post as well. Until now, I thought filing a copyright dispute and trying to work within that process on the issue would lead to the correct solution, which would be a rejection of the false claims, but unfortunately that’s not the way the copyright dispute process is structured.

There is no mechanism on YouTube to adequately dispute a copyright claim, because the process is heavily tilted in the favor of the supposed copyright holder. There is a first step, which allows you to raise your hand and say to the alleged copyright holder, “Wait a minute, I’m not using your music, the track I’m using here is royalty-free, here is the iLife SLA, see where it says I’m allowed to use it commercially”, which may lead to the removal of the copyright claim, or not, in which case you can re-dispute but risk jeopardizing the standing of your YouTube account, the removal of your video along with its view count and the possible loss of your Partner status. That can be a terrible situation.

That’s right, beyond that initial “raising of your hand”, there is nothing else you can do. If YouTube staff is nice, they might give you an email address for the supposed copyright holder, and in some rare cases, someone might read your email at those places, respond and actually do something meaningful about your problem, but that chance is slim. The majority of the time, you’re going to be screwed over, and some alleged copyright holder is going to profit from your work.

The really annoying part in this whole screwing-over business is there’s no middle ground. Your video’s either in the revenue sharing program or it isn’t. YouTube has chosen to ignore the whole video aspect of this altogether, meaning that when a copyright claim is filed for the music in a video, even though you have a video which is wholly yours, and only the music might belong to someone else (but it doesn’t when you use sounds from iMovie, because they’re royalty-free), they pull the video out of revenue sharing altogether, as if there’s no video, only audio. Shouldn’t they allow you to continue to make some money on that video? After all, you shot it and edited it! Your only “fault” (if we could even call it that) was using royalty-free tracks from Apple to score it. In a logical world, that’s what would happen, but we don’t live in a logical world. We live in a world where YouTube chooses to obey the demands of alleged copyright owners without standing up for its YouTube Partners. All these supposed owners have to do is to upload sound-alike tracks to their YouTube catalog and they’re set. YouTube’s Content ID engine will start identifying videos that are using similar-sounding tracks and flagging them, leading to a lot of frustration on our part. I know this sounds harsh and I love Google and YouTube, but this is so frustrating for me that I’m not sure how else to put it.

Things have gotten so bad that now the copyright trolls have started to make music that sounds like the tracks from the iLife Library, for the express purpose of cashing in on YouTube. See this thread in the YouTube forums. And for a bit of background on the issue, see this thread as well. The problem’s existed for years, not months. YouTube likely knows about it. Privately, they’re likely tweaking the copyright engine algorithm and they’re trying to address the problem, but publicly, all I’m seeing is people getting screwed over by the copyright trolls.

You can’t even rely on the initial copyright warning anymore. In the past, you’d upload a video to YouTube, and within a few minutes, you’d get a warning saying the video matches content from such and such entity. Fine. I’d pull it down and re-edit it, using other sounds, even though the sounds I’d used were also from Apple’s royalty-free library. But now, you upload the video, everything’s fine, and months down the road, after the video’s been seen by thousands of people or more, and it’s been linked to, etc., you get the dreaded copyright warning. What are you going to do then? Pull it down? As you can see from the thread I linked to in the paragraph above, the copyright trolls are going through popular YouTube videos, identifying the music used in those videos, and then profiting from this loophole. We, the YouTube Partners, who do the hard work to create the videos that make YouTube a popular website are the ones getting screwed over. When is YouTube going to stand up for us?

To be fair, I think the blame rests squarely on the shoulders of both Google and Apple on this matter.

What Apple should have done, years ago, was to sign up for the Content ID program and upload all of the tracks in the iMovie/iLife Library (you know, the ones they keep saying are royalty-free). Then, they should have indicated to YouTube that whenever a video uploaded to the platform matches one of the tracks in their library, YouTube should do absolutely nothing about it, because it’s perfectly okay, they’re royalty-free tracks. If they had done that, we wouldn’t be in this mess now, would we?

YouTube is to blame as well. The copyright dispute process does not work. It puts all the balance of power in the hands of those who file the copyright claim, and because no person at Google reviews our disputes, the trolls have all the say in the matter. (I understand the sheer amount of work it would take if YouTube staff would have to review every dispute filed for false claims, but at least they could do it for their YouTube Partners, there aren’t that many of us.)

Instead our copyright disputes only get seen by the staff at the various copyright holding groups, who have an interest in maintaining their claims, since there’s no recourse from Google/YouTube for wrongly identified videos, and of course, let’s not forget the copyright trolls, who hang onto every claim they make no matter what one says in a dispute.

I make that distinction above because there are some groups within the music industry who aren’t copyright trolls. For example, I’ve had copyright disputes reviewed by staff at the GoDigital Media Group and the Warner Music Group, and they’ve ultimately agreed with me and retracted their copyright claims. So there are some good guys around, there just aren’t enough of them.

So my advice to you, as stated at the start of this post, is do not use music from the Final Cut Pro/iMovie/iLife Library at all if you’re a YouTube Partner. You’re better off using music from independent artists and licensing it directly from them, or getting it from websites like MusOpen — or scoring your videos yourself, with original music.

Perhaps Apple and Google will fix this at some point. Until then, do yourself a favor and follow my advice. You’ll be able to sleep better for it.

Two feature requests for Apple’s Pages

I sent the following enhancement request to the Pages team via the Apple website and figured it’d be a good idea to share it here as well. Perhaps you have some suggestions for me, something that could help me in the meantime?

  1. Better memory management. My wife and I write graphics-rich books (recipe books, piano methods etc.). Currently, there is no way to layout an entire book in a single Pages document, because after 5-7 pages or so containing digital photographs imported at print-ready resolution, Pages runs into a memory management bottleneck and every keystroke takes 1-2 seconds. We’re forced to either work on individual pages as separate files, which makes pagination and text flow a real hassle, or to divide the book into sections of a few pages each and basically run into the same pagination and text flow issues.
  2. Support for offset printing in Pages. It’s great that I can export to digital book formats (ePub, PDF) but what I really need is support for export to offset printing methods. When I export to a PDF from Pages, the text is never 100% black. It’s a mixture of colors, which is a disaster in the making for offset printing and necessitates a lot of work on the resulting files after they’re exported from Pages, just to get them offset-ready. Please include a one-click PDF export for offset; call it what you will, but make it work.
I know Pages is not supposed to be a full-featured design and layout application, but it could almost fill those shoes if these two things were resolved.

My Neighbor, Steve Jobs

Wonderful thoughts on Steve Jobs from a neighbor in Palo Alto. The article shows a different view of Steve, that of the devoted family man.

My Neighbor, Steve Jobs This article first appeared in Palo Alto Patch. My neighbor, Steve Jobs, has been in the news lately. The talk of the town is the recent announcement he will be stepping aside to let other seeds grow at Apple. The business press, the general press, the blogosphere, and just about everybody else has waxed poetic about the “greatest CEO of all time” saying that this “boy wonder” has shaped the very nature of our lives with his genius.  It’s all tru … Read More

via Lisen’s “Blog” – An Angle of PrismWork

Get well, Steve!

Initial thoughts after installing OS X Lion

I thought I’d jot down a few thoughts about OS X Lion, having just installed it on my MacBook Pro. I looked forward to getting it for months, and as luck would have it, I happened to be out of town with little internet access when it was released on the 20th.

  • The upgrade was painless. I bought it from the App Store, it began to download, and when it was done, it ran and finished without any bugs.
  • Without a media disc of some sort, or at least an image file, I am somewhat concerned about a re-install of the OS, should I need to do a fresh install. I hear there’s going to be a Lion Flash Drive available for sale in a month or so, but short of paying for that as well, is there some way for me to burn Lion on a DVD or make a bootable flash drive?
  • Overall, I like it. The design is more refined. It feels like a more mature OS.
  • I like the full-screen functionality of the apps.
  • The login screen is interesting. It’s a departure from what we’ve seen thus far. I like it, but I’m not sure what to think about the round thumbnails for the accounts yet. I’m used to square thumbnails. Photos are rectangular. Square photos? They used to be en vogue in the late 1800s. But who knows, maybe those round thumbnails will grow on me.
  • I do wish iCloud were launched at the same time as OS X Lion. For example, I don’t know if I did something to cause this, but every time I start up Safari, it wants to log me into MobileMe, where I don’t have an account. (I only have a .Mac email address.) If iCloud had been available right now, this glitch wouldn’t have occurred, because .Mac and MobileMe would have been unified already. And I think more people are going to run into it as they poke around in the new OS.
  • The hidden scrollbars are great, but they’ve changed the direction of the scrolling, haven’t they? It’s counter-intuitive… and yet it’s not. You now push up with two fingers on the trackpad to scroll down, and pull down to scroll up. If you think about it, it makes sense, but it’s been the other way around until now, so it’ll take a while to get used to it.
  • I like Launchpad. I think it’s a visually appealing way to present a list of all the Apps on my Mac, and to allow me to easily choose which one I want to run.

A couple of pieces of advice before you upgrade:

  • Run Software Update to make sure you’ve got the very latest version of Snow Leopard and whatever other updates you need.
  • Run Time Machine to make sure all your stuff’s backed up, just in case something goes wrong.

For those who like this sort of thing (I do), I’ve included a couple of before and after screenshots of my “About This Mac” window.

Before the upgrade to OS X Lion
After the upgrade to OS X Lion

That’s it for now.