Thoughts

15 things about the tongue

A few tidbits:

  • The blue whale has the largest tongue in the animal kingdom. It’s the size of an elephant and weighs 5,400 lbs.
  • The five known tastes detected by the tongue are: bitter, sour, salty, sweet and umami.
  • Tongue cleaning with a tongue scraper is proven to help prevent heart attacks, pneumonia, premature births, diabetes, osteoporosis and infertility in men.

15 Things about the Tongue

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Thoughts

Stats about cigarette companies

The following infographic presents some interesting facts about big tobacco:

  • The largest US tobacco company, Philip Morris International, is the 94th most profitable company in the country.
  • The top three US tobacco companies made over $50 billion in revenues in 2009.
  • China is the largest cigarette producing country in the world. Tobacco companies from that country made over $443 billion dollars last year.
  • Federal tax on a cigarette pack has gone up from 5 cents in 2002 to $1.01 in 2009.
  • Many life insurance companies in America are major stakeholders in tobacco companies.

Cigarette Companies

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Thoughts

Have a look at the infographic below for some sobering facts about pharmaceutical companies in the US. Here are a few snippets:

  • The cost of prescription drugs rises 12% every year; they now cost 3x more than 30 years ago.
  • The markup on prescription drugs varies from 5,000% to 225,000%! That’s pure profit these companies make on every pill they sell.
  • Big Pharma spends over $20 billion per year on advertising for their drugs.

Pharmaceutical Companies

Stats about pharmaceutical companies

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Thoughts

Identity theft and password security

A neat infographic that details how identity theft occurs and why password security fails when passwords aren’t secure enough. If you’ve ever wondered why you’re asked to choose both lowercase and uppercase letters in your password, know this: an eight-character lowercase password can be cracked in just two hours, but if you add just one uppercase character, it can take up to 200 years.

Identity Theft and Password Security

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Events

Green IT Week: June 1-7, 2010

ComputersOFF.org is hosting a virtual Green IT Week from June 1-7. This is an issue that’s of particular importance to me. Having been an IT director, I know how much power the combined laptops, desktops and servers of an organization can consume, and how much pollution is generated by the disposal of computer hardware (see this post, and this one as well).

I’ve written about this topic since 2004. Here are three of my articles that deal with saving energy in IT:

Green IT deals with two things:

  1. Electronic Waste: Minimizing the negative impact of information technology use on the environment, and
  2. Energy Efficiency: Using information technology to help solve environmental issues

They’ve put together a few facts that help to drive home their message, so I’m going to quote them below.

By turning off your computer each night or when not in use (i.e. lunch times, weekends, when in meetings at night) for a year you save as much energy as it takes:

  • to run a clock radio for 1,392 weeks
  • to make 9,280 bags of microwave popcorn
  • to wash 464 loads of washing
  • to use your blow dryer for 5,568 hours
  • to vacuum for 464 hours
  • to produce 3,480 plastic bags
  • to run your microwave 24 hours a day for a week
  • to boil your kettle for 24 hours a day for 268 days

By turning off your computer tonight when you leave work you will save as much energy as it takes:

  • to run a clock radio for over 3 weeks
  • to make over 20 bags of microwave popcorn
  • to wash over 1 load of washing
  • to blow dry your hair over 12 times
  • to vacuum for over 1 hour
  • to light a 100 watt light bulb for over 10 hours

For both companies and individuals, there are some really easy actions they can take to reduce their energy use, including:

  • Turning off computers, games consoles and TVs when they are not in use
  • Setting your computer to “sleep” after 15 minutes of inactivity (this reduces the power it uses because “sleep” mode is a lower-energy use mode for the computer to operate in)
  • Turning devices off at the power point (because even in standby mode your appliances are using electricity)
  • Buy green energy (to help push electricity suppliers to convert from coal based production – which creates greenhouse gases and requires mining – to sustainable technologies like wind power)
  • Buy and use a laptop instead of a desktop computer. Laptops only use 190kW (average) of electricity per year.

Want more of these neat factlets? They also have 100 Green IT Tips. They’ve put together a video as well, where various celebrities endorse the cause.

Make sure to check their website from June 1 to June 7 for more good info about Green IT.

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Thoughts

Oh, the paperwork…

You can get buried in paperwork in this modern, electronic, paperless society of ours. Bank statements, tax records, property tax statements, mortgage statements, credit card statements, store receipts, business expenses, insurance records, car records, the receipt for last Tuesday’s gadget purchase that you have to keep for two years because you also got an extended care plan, the restaurant receipt from last August’s meal with a client that you have to keep for the IRS since you’re deducting it from your taxes, etc., ad nauseam.

Can’t we have it simpler? Can’t it all be truly electronic? Can’t everyone just send us email receipts and statements instead of giving us paper ones? I like the way the Apple store does it. You buy something, you have the option of getting an email receipt. They have these neat credit card swipe machines they carry with them (they’re wireless), they check you out where you are in the store, and you get an instant receipt listing your purchase. It’s beautiful! Why can’t restaurants do this too? Why can’t the vehicle emissions and inspection stations do this? Why can’t all stores do this? Why can’t all banks and credit card companies handle everything electronically? My bank (USAA) has been doing it for years, and it works beautifully. Why can’t city and county governments do this? Why can’t mortgage companies do this?

On a larger and more important scale, why don’t hospitals and insurance companies handle EVERYTHING electronically, without any paper of any sort? If you’re a doctor and you have to file claims, you know what I’m talking about. If you don’t, then your secretary or claims specialist does… You have paper records for everything. Everyone has electronic systems, but very few talk to each other, and paper is still the only way to transfer information. This is pathetic. Hospital information systems ought to be able to send an electronic record of a patient consultation filed by a doctor to that doctor’s medical records system, which in turn ought to be able to process that information and send it to insurance companies electronically, who in turn ought to be able to process that claim and send an electronic notification to the doctor’s medical records system to update the claim status, then issue an electronic funds transfer to that doctor’s bank account. There should be no paper involved whatsoever, but those of us who deal with this stuff know it’s a far cry from it.

If there’s overpopulation, and we’ve got dwindling resources, and forests are being cut down at alarming rates all over the world, why do we have this constant avalanche of paper rolling toward us every month of the year, burying us under? If you’ve got multiple credit cards and bank accounts, a mortgage, a couple of cars, and a business on the side — and it’s your misfortune that the business is a medical one — you’re likely suffocating under paperwork. It’s nuts.

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Thoughts

So long, Contenture

According to their website and blog, Contenture is going out of business. That’s unfortunate. I signed up with them back in June of 2008, endorsed their services here on my site, and while I didn’t make a lot of money with them, I knew the idea of micropayments for web content was something that would eventually catch on, if only given enough time to take root. It’s sad to see them go, and I’m sorry they couldn’t hang on until they saw some profits.

I only know of one other company that offers similar monetization services, and it’s called CancelAds. Here’s hoping they stay in business, and the idea of micropayments/subscriptions for web content continues to gain momentum.

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Reviews

Using Contenture to handle micropayments

Back in April, I wrote about micropayments, and why I thought they were an equitable way to reward web publishers for their time and effort. I shared my thoughts on ad revenues, which, for most people, are minimal and not enough to live on, unless you are one of the relatively few websites that gets massive amounts of traffic.

In that same article, I also talked about how I thought micropayments should work, via a standard, instant way to charge readers a few cents per article, through protocols that were integrated into each browser. Instead of charging fees for each transaction, which would be impractical for such small amounts, micropayment processing centers would charge for bundles of transactions which exceed a set limit.

Fast forward a few months, and ZDNet publishes an interview with Barry Diller, one of the early Internet millionaires, where he talks about the very same thing: the need to go beyond falling ad revenues by charging small amounts for useful information. That article was hotly debated on FriendFeed, which is where I found out about it. Among the comments, I found one pointing me to Contenture, a newly launched micropayment system (it saw the light of day on 5/26).

contenture

Contenture’s method of handling micropayments is different from what I envisioned, in that it involves a monthly subscription. Here’s how they say it works:

“… a fully automated system that requires no user interaction. Users simply pay a set fee to Contenture on a monthly basis, and that money is automatically distributed to the sites they visit. How much each site gets from each user is determined by how often that user visits that web site, relative to all of the other Contenture sites they visit. Users get their seamless experience, and the site actually makes money. Everybody wins.”

So what’s involved on my end? I installed Contenture’s WordPress plugin and pasted in an extra line of code to customize the ad hiding behavior. Others might need to paste a Javascript snippet in their footer, which is basically what the plugin does for you.

On your end (the reader), the code will check to see if you’re a Contenture user, and will automatically distribute your subscription fee to the websites that you visit, based on how often you visit each site. As an immediate benefit, all ads on my site are hidden from you. They’ll load as the page loads, but they blink out of view and the ad space collapses unto itself as soon as the page finishes loading. It’s pretty cool.

Other benefits I might be able to offer you in the future are the ability to view exclusive content, or perhaps to even close off the archives to those who aren’t Contenture users, although I’m not too keen on that, since Google won’t be able to index me properly any more if I do it. At any rate, the ability to offer more benefits is built in, and that’s nice.

Contenture’s model is opt-in (also called freemium) and so it has some limitations, in that I don’t get paid for everyone that accesses my content. My micropayment model, the one I envisioned and the one Barry Diller and others are talking about, is standardized across platforms and browsers and works for everyone, all the time. Eventually, I think we’ll get there, but Contenture has made a good start of it, and they did it now, which is why I signed up with them.

To let site visitors know they can support my site, I placed a small link in the header, as you can see below. I also have a link in the footer, also shown below.

header-screenshot

footer-screenshot

I look forward to seeing Contenture’s user base grow, so I can tell whether I’ve made the right choice. I want to keep writing and publishing online for a long time to come, but the only feasible way for me to do that is if I get rewarded properly for my efforts. I believe micropayments are the way to do it. It’s affordable for the readers, and it scales up nicely for me, the web publisher. Time will tell exactly which micropayment method will work best, and you can be sure I’ll continue to monitor the options available out there.

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