In a surprising move, Apple has released software that makes it super easy for people to install and run Windows on Apple machines. This is interesting on all levels. I can understand the benefits, but this is a huge risk as well. There are plenty of caveats to this. I wonder what’s going through Steve Jobs’ mind here. He’s clearly inviting a side-by-side comparison of operating systems by doing this, and hoping that hardware and looks alone will persuade people to buy a Mac. Now people will have a choice when purchasing hardware for Windows. Will they be willing to pay more for a Mac? We’ll see! I for one hope so. :-). Here is the link.

➡ Updated 2/17/08: We know what happened by now, don’t we? Apple’s become even more popular, and Boot Camp has been integrated into Leopard, the latest version of OS X.