I’ve been helping Ligia launch her re-designed personal site over the past several days. While my own site may seem a little quiet (except for the regular Condensed Knowledge posts), I’ve been quite busy behind the scenes.
Ligia has been working on her own line of greeting cards since January. She makes them by hand, from scratch, using only sheets and strips of paper and glue as her materials. Having seen her do the work, right here beside me, I can tell you it’s painstaking, slow and hard. I fear for her eyes if she keeps going like this. All that meticulous work is bound to have an effect. It takes her about a half hour to 45 minutes to craft a single card. It’s hard to understand why it takes that long until you sit there and watch her at work. You can’t argue with the results though. They’re beautiful.
She’s really excited about the cards, and has asked for my help in setting up a little shop on her site so she can sell them. I helped her do just that, and modified her site design to allow her to post nicely-sized photos of the cards. I’m happy to say her site is pretty much done now, and yes, it’s open for business. I made the store within her WordPress install, using the existing options, without extra plugins. Simple is better in my book.
The cards are priced from $2.95 to $4.95. It doesn’t take an accountant to figure out that $5 for three quarters of an hour isn’t optimal pay, but this is a labor of love for her, and I support her in that. She’s not going to get rich selling the cards, but she wants to make people happy with them.
Being the enterprising little woman that she is, she’s already gone into downtown Bethesda and walked around to find stores that might pick up her cards and sell them there. (It’s more than I’ve done for my own photography, and I’m ashamed to admit that.) She found three stores that wanted to keep samples, and she’s going to find out soon whether they’ll be interested in buying first batches.
Wish her luck, and if you like one of the cards, pick it up for your special someone.