A couple of days ago, I noticed an increase in the traffic to my Firewire Drobo review, most of it from search engines, so I did a quick search on Google for the phrase “drobo review“, which is what people were using to find me. To my surprise, my review was the first search result that came up! I’d been in the #2 spot for a long time, just under CNET, for the same phrase, but now, without having made any changes to my review since I’d written it, I ranked first.
This makes me happy, because when I created my site, I wanted to sit down and write good articles while staying away from any unethical SEO tricks or even white-hat SEO tricks like keyword loading and other such unappealing, tedious stuff. I just wanted to create good content and get noticed because of that, not because I’d tricked the search engines into ranking me higher up the page. That would have been an empty success indeed.
It also makes me happy because I like my Drobos. So far, they’ve worked well for me, and I’m glad I’ve found a reliable and expandable way to store all my data. It’s also worthwhile to note that my Firewire Drobo review was published months after it came out officially. I did not get a review unit, I didn’t have to pull any strings to be among the first to get one, and I didn’t spend a feverish night working on my review after it first came out. You know how the press clamors to get review units of products when they first come out… I didn’t do that, and it’s very refreshing to see that after taking my time and really putting my Firewire Drobo through its paces, intensively, for a prolonged period of time, I was able to write a truthful review that is now ranked first at Google.
It’s been about three years of intensive writing, and my work has begun to pay off. (I began publishing multiple articles per week in 2006. I’d only been publishing sporadically until then.) In 2007, almost two years ago, I noticed I was getting more and more traffic from search engines, and made a list of the articles that were getting noticed. For a lot of them, I was either on the first page of search results, or among the first few search results, right at the top.
Still, it’s something to be the first search result for what is a fairly common tech phrase such as “drobo review”, and it really makes my day that I, a writer working alone, using WordPress and hosting my site on my own little Ubuntu web server at SliceHost, has outranked CNET and other big names such as Engadget and others, on Google, the world’s biggest search engine. It serves to illustrate very well a point Matt Cutts from Google has made time and time again: just focus on writing good content, and the rest will come. You’ll get indexed, and as your site builds a larger collection of articles, your online trust will cause you to rise up among the search results, until you make it to the top. You don’t need tricks, you don’t need to get headaches from trying to squeeze SEO juice out of every paragraph and page title and others — you just need to write informative articles.
I’d like to thank God for this. You see, I live by certain principles which are rooted in my religious beliefs, most notably in the Ten Commandments found in the Bible. When I began to write online and created my site, I didn’t want to steal, and I didn’t want to lie. Taking content from others (content-scraping) is theft, so I don’t condone it or do it. Using dirty SEO tricks to rank higher in search results is also theft, because those who do it are robbing others of those spots and robbing tech engineers at search companies of their time, which they will have to use to modify algorithms and clean up the search results. And using those same dirty SEO tricks is effectively a lie, because those who do it are misrepresenting their websites and their articles. That’s not me, I don’t want to do those things, and I’m really glad to see that God proved me right when I stuck by my principles. I’m also glad to see that a company such as Google exists, and that it rewards honest, forthright behavior.