Life Inc – another perspective on today's society

Douglas Rushkoff Douglas Rushkoff, an award-winning writer, documentary filmmaker and scholar, has written a book entitled “Life Inc”, where he delves into what he calls the “corporate mindset” of today’s society, and how to overcome it in order to make our lives and our world better.

I’ll let him tell you what the book is about in his own words:

“What I started to do was to look at the different ways we as modern Americans have become disconnected from one another, disconnected from the places we live, disconnected from the value we create, and even disconnected from our own sense of self-worth. I came to the conclusion that corporations, or what we call the corporate mindset, were really at the center of this phenomenon.”

“We’re living in a world where if you want to make money, you’ve got to work for a corporation.”

According to Rushkoff, it turns out this “corporate mindset” can be traced back to the Renaissance, which is when kings began to monopolize on the income created by people. Instead of letting them trade freely among themselves, they created charter corporations which had exclusive control over certain industries. The kings got shares of stock in those monopolies, thus income, and those companies got to make all the money there was to be made in those markets. This centralization of power continued right through to our own time.

“The society built through the Industrial Age was built to mythologize the mass-produced object, because we needed to create a society of consumers who thought buying all of this stuff would somehow make them happier.”

“Most of us spend so much time working and consuming that we have very little time left to do anything that has to do with other people.”

“The more we behave as individual actors in competition with one another, the harder it is to encounter one another in a friendly way.”

“People can start investing in one another and with one another, make their towns better, and earn returns that you’re not getting from your Smith Barney broker… and see the return of your investment in the place you actually live.”

“This [economic recession] isn’t just a crisis, it’s an opportunity. It’s the first moment in the last couple of hundred years that we’ve had to rebuild our society and our economy on principles that serve humanity instead of killing life.”

I agree with most of what he has to say, and it’s important to realize he’s not against corporations per se, but against the slow creep of the corporate mindset into everyday life. After all, it’s thanks to corporations that we have industrial design, which allows us to get products designed to exact specifications and high standards. And the concentration of capital and research at some corporations and organizations has resulted in amazing advances in technology that have benefited all of us. Yes, you can do a lot of things in your garage, and you can get a lot of stuff done with your neighbors and in your community, but you can’t build a highly sophisticated computer, digital camera or a modern car at home. (You might be able to assemble them from purchased parts, but those parts were made in factories, too.) There is plenty of value to what he has to say, and the book warrants a close read. We do need to become more human, more connected, more dependent on our communities.

There’s a 9-minute video summary of the book at his Vimeo account. He’s also posted video clips summarizing the main ideas of each book chapter there. I’ll post the main video summary and the first three clips below. There’s also more info on his website at rushkoff.com. You can get the book from Amazon.

Life Inc. The Movie from Douglas Rushkoff on Vimeo.

Life Inc. Dispatch 01: Crisis as Opportunity from Douglas Rushkoff on Vimeo.

Life Inc. Dispatch 02: Insulation Equation from Douglas Rushkoff on Vimeo.

Life Inc. Dispatch 03: Money as Debt from Douglas Rushkoff on Vimeo.