Idiosyncracies at Apple

Why is iTunes being used as the sync hub for all media and mobile apps?

Do you remember iSync? It was the app that Apple made specifically for syncing devices to their computers. It worked pretty nicely to sync contacts and calendars from the Mac to a mobile phone (this was before the iPhone came out). I used it to sync my Nokia E63 and N95 to my iMac and MacBook Pro.

I wrote about this back in 2011 as well. The problem is still there. Why are we syncing contacts, calendars, movies, TV shows and mobile apps, through an app designed for music and named for music? Why not have an app that’s properly named, where we sync everything we want, through a brand new interface?

What name should we pick for it? The clue is right there in the name for a product recently launched: Apple Music. The central app should be called Apple and it should be available on both desktops and mobile devices. It shouldn’t even have a name, it should just be the Apple icon. We’ll click on it to connect with Apple and sync our devices, purchase apps, music, movies, hardware, etc. That’s right, I’m talking about a unified interface with a single, seamless web presence where we can buy and sync everything Apple and everything made or coded for Apple, which is accessible through an Apple icon from our computers or mobile devices. No more iTunes Store and App Store and a separate Apple Store!

iTunes can remain but it’ll need to be renamed to something else, since we play both movies and music in it. Apple Media perhaps? How about Apple Player?

Why are there two apps for messaging?

We have FaceTime and Messages. What happened to iChat? Let’s put these two apps together again. Apple lost so much ground when someone else (WhatsApp and others) made a unified app that keeps text, media sharing and video chat together. Why would we need two apps (two places we need to check and open up) when one can do the job?

They should marry these two apps and call the new app… Apple Talk. It makes sense and Apple already owns the trademark on it.

 

Why is it that Apple has three messaging apps?

  

Back when Apple brought out FaceTime, I couldn’t get why it had to make a separate video chat app when it already had iChat. Now we have a third app included with iOS 5, called iMessage. Why?

If the people at Apple are intent on making little messaging apps, each with their micro-purpose, then I’d like to suggest some new ones to them:

  • iShmooze: giving people a direct chat line to their boss or work hierarchy
  • iRx: so you can chat about your medications with your neighbors and know-it-all relatives, and get better prescription advice than from your doctor
  • iExChat: for venomous quips exchanged between ex-spouses and other ex-es…
  • iSeeAds: for people interested in seeing targeted ads; perhaps you can work in a micro-pyramid scheme where people can get something like 1-5 cents when they view an ad or invite their friends to view ads; that should be popular…
  • iSeeDeadPeople: photo sharing for zombie and vampire lovers
  • iPotty: for those who love to share those precious moments in the bathroom
  • iAte: see above and substitute food; this one could come with a photo sharing option, for those who love taking photos of said food; in hindsight, perhaps the photo sharing option could be extended to the iPotty app as well, I saw some folks online who would be interested in that.

For a company renowned for its design and the clear focus of its products, I’m surprised to see three messaging apps. Why? Didn’t anyone put their hand up to say, “Hey, don’t we already have iChat?”

Perhaps it makes sense to have the separation, from a software and procotol perspective. Perhaps iChat was designed for the computer. Perhaps the AOL messaging protocols it still uses aren’t suited for the purposes of FaceTime and iMessage. But it still makes NO sense.

If Apple was able to take OS X and turn it into iOS, then take features from iOS and put them back into OS X, then it’s quite capable of making iChat the go-to app for all its messaging needs. Rewrite it and make it work! It’s already incredibly capable on the desktop. It can do text chat, audio chat, video chat, file sharing and screen sharing. I use it all the time to do video conferencing with my parents, all the way across the Atlantic Ocean, and I use it for screen sharing as well, when I help them troubleshoot issues on their computers or simply teach them how to use them better. Why in the world would you leave a capable app like that behind and write a new one called FaceTime? And then why would you further fragment that segment and make another one called iMessage? Why?

I’d like to see iChat be the one and only app that does everything this set of three apps does and more. I’d like to challenge the people at Apple to make it work the way it should work, tailored to the capabilities of each device where it will be installed.