In 2009, I wrote a post entitled “Is it any wonder there’s computer piracy in Romania“. In 2011, after a couple more years in the country, I wrote another post entitled “Rampant piracy in Romania“. The end of 2017 is practically here, I’ve been in the country for nine years and I can now say that my view on the subject has gotten more nuanced. I’ll explain.
Yes, computer piracy is rampant in Romania. When most Romanians think of “getting” a movie, TV show or a popular album, they don’t mean “buy it” online, they mean “get the torrent” for it. Judging by this, the situation isn’t good. And yet it’s not as simple as that.
It’s easy for an expat from the US to look at this in a binary way, but as I’ve lived in the country all these years and have had to conduct business here, I’ve encountered all sorts of barriers that are still in place and do not make it easy for Romanians to go the legal route when acquiring media.
Did you know that when you switch your credit card in iTunes from an American credit card to a Romanian bank card, there are no more movies and TV shows for you to purchase or rent? That’s right, those sections of the iTunes store disappear altogether. You still have music, so I suppose that’s something, but to think that Apple still hasn’t worked out the logistics of providing movies and TV shows to their Romanian customers after all these years is ridiculous.
Even more ridiculous, did you know that already purchased TV shows and movies, ones purchased in the US, also disappear from iTunes when you switch to Romania? So if you haven’t downloaded them to your computer, they’re gone.
Oh, but you have downloaded them? Good, then even though you can’t access them from your Apple TV anymore, you can still open them in Quicktime and Airplay them to your Apple TV, right? Wrong. Can’t do that anymore. The Airplay button doesn’t show up anymore. You can still copy them back into iTunes and from there (and only from there) Airplay them to your Apple TV.
Also bonkers is the fact that the software purchased from the App Store with a US credit card can no longer be upgraded or downloaded once you’ve switched to a Romanian bank card. First you’ll get a message saying that you’ll be switched to the Romanian Store.
Then you’ll get a message saying the software isn’t available for download anymore.
You can go through the song and dance of signing out, signing back in, deauthorizing and reauthorizing your devices, but you still won’t be able to download your software until you switch back to a US credit card.
At this point you’re probably saying, “This is all fine and good Raoul, but these last few things you’re talking about seem to apply only to expats. Boo-hoo for you, but what about the general Romanian population?” Well, they still can’t buy movies and TV shows from the iTunes Store, remember?
Now, some of you may know that three online streaming services have launched in Romania in 2017: Netflix, Amazon Prime Video and HBO Go. This is a great step in the right direction, but it comes with its own set of problems.
The Romanian versions of these services have nowhere near the number of titles available in the US. You get somewhere around 50% of the titles (maybe 60-70%), for about the same price that you pay in the US. You have to keep in mind the average monthly wage in Romania is about $485 (see this), while in the US the average monthly wage is $3396 (see this). That’s a huge difference, and yet Romanians are expected to pay the same prices as the Americans. That sort of ridiculous expectation is found across the board in Romania, for all sorts of products that people need and use.
Netflix Romania costs me 9.99 Euros a month for HD streaming. There’s also another plan that costs 11.99 Euros a month if you want Ultra HD. And yet the amount of titles available to me are roughly half of those available in the US. I know, because I was able to enjoy the US titles for a number of years after moving to Romania, before Netflix decided to close that access. Now it won’t even work via VPN and I’m stuck having to use their Romanian offering. So in essence, I’m paying double what I’d be paying in the US and most of the stuff I want to watch isn’t available to me. What a great deal they’ve worked out for Romanians, right?
HBO Go Romania costs half of what Netflix charges, 19,99 lei a month (that’s 4.29 Euros) but once again, they don’t list all of the titles available in the US. I was able to browse through only a few hundred on their site, while the US site says they have more than 4000 titles. Plus, their service doesn’t work on my Apple TV. It also doesn’t work on my iMac. I get a strange error message when I attempt to play most titles on their website: “failed to load license”. When I contacted their tech support, they told me HBO Go Romania isn’t supported on Apple TVs. It also does not work on my iPad or my iPhone, so I can’t connect them directly to my TV either. (It works just fine on these devices in the US, but when you open these apps in Romania, you get an error saying the service is unavailable.) I was advised to use a browser other than Safari, which once again means I can’t Airplay titles to my Apple TV and am stuck watching them at my desk, which I’m not interested in doing. They suggested I try to Chromecast to my Apple TV. Sure… I’m going to fiddle with workarounds because you couldn’t be bothered to do a proper product launch in Romania…
Amazon Prime Video costs 2.99 Euros a month for the first six months and 5.99 Euros a month after that. It’s the most affordable streaming service and it’s got several shows I like to watch. But once again, they don’t list all of the titles available in the US. However, it works perfectly on my Apple TV and on my computer, so out of the three, I’m happiest with it.
One way both Netflix and Amazon Prime Video (but mostly Netflix) thought they’d make up for the scarcity of titles in their Romanian offering was to scatter their catalogs with Bollywood movies. Because obviously Romanians like watching Bollywood movies. We’re right next to India and historically speaking, our cultures are pretty much identical… WTH, Netflix and Amazon? We’re in Europe! There are a ton of English, French, Italian and German titles you could have added to your services but you give us Bollywood? And oh, let’s not forget Turkish shows… Because there aren’t enough of them on Romanian TV, and because Romanians just love to watch TV programming from a nation that has invaded them over and over and over, has abducted their children to be used as indentured servants and soldiers, raped their women, pillaged their towns and villages, and installed their own puppet regimes to suck most of the wealth out of the country. This wasn’t too long ago, mind you. Romania gained its independence from the Ottoman Empire in the war of 1877-78 (see this) after hundreds of years of occupation, and they also had to fight them again in WWI.
Let’s look at retail stores now, online or brick and mortar. Say you want to go and buy a movie on Blu-Ray, so you can see it at a proper 1080p resolution. Most of the titles you’ll find in stores are on DVD (that’s 480p resolution) and they cost between 30-50 lei. Who the heck would want to buy DVDs anymore? You can’t even buy a non-HD TV anymore. The cheapest ones you’ll find are at least 720p, so who would buy a 480p movie?
Do you begin to see why piracy is still rampant in Romania? The fastest and easiest way to get an HD movie or TV show in Romania is to download it via a torrent, and not for a lack of trying to get it legally, mind you.