2018 iPhone Line-up

Tim Cook says iPhones are justifiably expensive

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In an interview on “Good Morning America”, Tim Cook said the following when asked about the prices of the new iPhones, which have grown well above the $1,000 mark: “it’s the most advanced device we’ve ever done… [and]… replaces every other gadget consumers might need“.

Dear Tim, I would like to propose a challenge to you.

If the new iPhones are indeed a replacement for most other devices we might need, then please make it a substitute for the laptop and desktop computer. Please justify their cost with one more worthwhile argument. Notice I did not say a “replacement“, because I also have a desktop and laptop and tablet and I don’t foresee giving them up, especially not my desktop. A substitute is sorely needed though. 

As I’m sure you’re well aware, the smartphone has become the only computing device for a lot of people throughout the world. And those people have to squint at a small screen and type on a non-existent virtual keyboard and poke around the (small, albeit now bigger) screen with their fingers whenever they need to do something important. It would be so much easier to plug it into a small device and be able to use it properly, as most of us have done, growing up using regular computers.

The iPhone is, as you say, a powerful and advanced device. Why not open up that power to the traditional users of a computer? I’m talking about a keyboard, a mouse and a monitor, of course, so we can use and work with email, word processing, spreadsheets and presentations on a bigger screen (these apps may be boring but they’re still the ones that run the world of business). It feels like you have deliberately held this option back from the consumers so it wouldn’t eat into your other lines (tablets, laptops, etc.). I can’t see another reason for it. I can’t imagine that you did not know that Samsung has been working on the Dex for years. It’s even been on the market for a couple of years now. It’s good. It’s so good it’s got me thinking I should buy a Samsung phone.

My request isn’t new. I’ve talked about it before. And no, the iPad isn’t the answer to my needs and those of many other people. 

Will you please do this? 


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