How To

50 ways to promote your website

Just stumbled onto this. Merle from WebsiteTrafficPlan wrote a nice guide that lists 50 Ways to Promote Your Website. It’s in PDF format and you’re welcome to download it by clicking on its link. Among the methods she recommends:

  • URL plates/stickers for your cars
  • Business cards
  • How to guides that list your URL
  • Classified ads
  • Press Releases
  • Ezines
  • PPC Advertising
  • and more

Although I know from personal experience that some of these methods don’t really deliver the results you’d expect, as a whole, it’s a good idea to diversity your advertising methods, in order to ensure the widest coverage. Besides, if you manage to get your name everywhere, it can’t hurt your business either. Just be aware of the cost of the methods, and track the conversions if at all possible, so you know if the money’s well spent.

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How To

World Electric Power Guide

Just stumbled onto a great site, which will help you make sense of the various electric power and receptable requirements in countries of the world. It’s called World Electric Power Guide. For example, do you know what countries use this plug/receptacle combination?

electrI.jpg

According to the site, it’s used in American Samoa, Argentina, Australia, China, El Salvador, Fiji, Guatemala, Kiribati, Nauru, New Zealand, Okinawa, Panama, Papua New Guinea, St. Vincent, Tajikistan, Tonga, Uruguay.

You can easily see how useful this becomes as you’re planning your trips to various countries.

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How To

How to choose a camcorder

If you’re interested in purchasing a camcorder, this guide will help you decide what to get when you look at the dizzying array of products out there.

At the moment, the industry is “in the 80’s”, caught between 4:3 and 16:9 aspect ratios, and standard and high-definition video. The HDV, 16:9 camcorders are still expensive, while the standard 4:3 camcorders are months to years behind the technology curve. There are some mongrel/hybrid models out there, that offer a mix of standard to high-def recording, on both 4:3 and 16:9 aspects.

To make things more complicated, there are multiple high-def formats: 480p, 780p, 1080p. There are also multiple media: Hi8, DV, miniDV, DVD, miniDVD, and hard drive. Each kind of media has its pros and cons. Finally, there are multiple connections: Firewire, mini-DVI, S-video, RCA, etc. There are caveats with each connection, and the quality of the video output varies with each, even on the same model camcorder.

So, how do you make sense of all this nonsense? Well, my recommendations are:

  • 16:9 aspect ratio (the extra width to the picture truly makes a difference, and allows you to compose your shots a lot better)
  • HDV (780 or 1080p, preferably the latter)
  • Firewire or mini-DVI connector
  • MiniDV or hard drive media

I should mention that some people like the convenience of storing directly on DVD – just realize that if you do that, it’s harder to edit the video. You have to import it to the computer from the DVD or the camcorder, then edit it, which is a slower process overall, plus most DVD media isn’t reusable, etc. Also, if your camcorder will record to mini-DVDs, realize that some DVD players won’t be able to play them, in particular the slot-loading ones that you find on Apple computers or some in-car entertainment systems.

You should also look for a good optical zoom, low-light capabilities, and optical image stabilization. Good, intuitive controls should also be present, and it’d be nice to have good battery life as well.

If you’re more than an amateur/home videographer, then you should look at the capability to use different lenses, and the presence of relevant physical controls directly on the camcorder’s exterior. You probably also want to look at the ability to switch between different frame rates.
Before you go out there and try to find a camera with all these features, realize the market’s in disarray, and you’ll be disappointed if you look for a camera that has it all. A camera that has my list of desired features will cost over $1,000 at the moment, and that’s out of reach for many people.

CNET’s put together a camcorder guide which will help you narrow down your choices, and my advice is to look through that as well. On their site, they also have reviews of many camcorders. Just realize that the editors are people, and the reviews are subjective, in particular the video reviews. I remember viewing one where the editor referred to the LCD panel as very small, literally “the same size as the viewfinder”, when it was clearly 4-5 times larger in terms of surface area.

The best thing to do is to come up with your own wishlist of features for your dream camcorder, using this guide and other guides like the CNET guide, then go to the stores, and see which model most closely fits your wishlist. You’ll have to compromise or give up on some features, but you’ll come out with a great buy in the end, because you’ll have done your homework.

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How To

Video: How to turn your MacBook into a SmackBook

CNET has a great video that shows you how to turn your MacBook into a Smackbook. To do it, you enable dual desktop environments on your MacBook, then switch between them by gently smacking the laptop, thus triggering the hard drive’s motion sensor. It’s a great hack that’s sure to be liked by coders!

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How To

How to find cartoons for children

Stephen Metcalf from Slate wrote a good piece entitled “Beyond Bugs Bunny: The Quest to Find the Perfect Children’s Cartoon“. It reminded me to write about my own thoughts on the issue.

Unfortunately, Stephen’s piece falls short of the truth. While I agree with him on one aspect, that “one is faced with an uninviting… choice: insipidity or carnage” when trying to pick from among the choices, I disagree with his characterization of what constitutes inspidity or carnage in cartoons.

Most Walt Disney cartoons aren’t insipid, in particular the classic ones. I have great respect for the art, and the way in which Disney chose to portray certain things. Look, he was trying to make commercial movies. There was a path to be followed if commercial success was to be the result, and he knew what needed to be done. I don’t think the overwhelming majority of people would consider his movies a compromise, or an example of insipidity.

You want to talk about insipid? What about Ed, Edd and Eddy? What about Codename: Kids Next Door? What about Pokemon? What about Beavis and Butthead? What about Ren & Stimpy? The list is endless. Cartoons like these are a veritable waste of time. They’re not funny, their plots are mediocre, their art is ugly, and one gets up from watching them feeling like they just lost a few hundred brain cells.

I’ve also heard talk of Looney Tunes and Tom & Jerry being violent, and I disagree with that line of thought. There’s a huge difference between the violence portrayed in those cartoons and the violence one finds in the cartoons of today, in particular some of the action cartoons, or the anime, which can be extremely violent, to the point of brutal cruelty.

The violence to be found in LT or T&J cartoons was rubbery. Nothing really ever happened to the characters. They emerged unscathed. It was all done for fun and with great comedic timing, and even as a kid, you would know it – I did, at any rate. You also can’t call them children’s cartoons. They were created at a time when cartoons would get shown before movies in theatres. Adults were expected to watch and enjoy them. Some of them won Oscars. The brand of humor to be found in them is a mix of pratfalls and other physical jokes, which appealed to everyone, and jokes that only grown-ups would get. Unfortunately, all of that has been lost on the cartoonists of today, who seem to produce only violence and insipidity.

You want to talk about risqué? What about the Max Fleischer cartoons, which Stephen touts, in particular the Betty Boop ones? Would you call those children’s cartoons? Not by far! They treat themes such as adultery (albeit with subtlety) and theft. Betty has many gentlemen callers, most of them old and rich, and some are married. In some of the cartoons, she’s only in her negligé. There’s a scene in “Poor Cinderella” that would make the fellows whistle even nowadays. What about Felix the Cat? In “Felix in Hollywood”, he peeps into the dressing room of a star, then whistles and exclaims, “Oh, Boy!”. In “Neptune’s Nonsense”, Neptune has a mermaid do a belly dance for him. In “Sultan Pepper”, the same character that fools around with Betty Boop in one of her cartoons now tries to sleep with the entire harem of a visiting sultan. This is clearly not kid stuff. Sure, some of Fleischer’s cartoons are safer, but you’d have to pick and choose.

One has to do the same nowadays. Stephen seems to have stumbled upon a good find with Charlie and Lola. I would also recommend Little Bear, which is an absolutely charming show that doesn’t get aired often these days, unfortunately.

The truth is, cartoons made specifically for children, and in particular cartoons made for infants and young children, to the age of 4-5, are a relatively new thing. Even Disney didn’t make his cartoons just for children. He said that himself. So there’s no point in criticizing the man or the other existing art because it doesn’t work for something it wasn’t originally intended for.

There’s a good reason college kids can’t stand Barney, but little kids love him. His TV show is specifically intended for very young audiences. It’s the same with The Wiggles. I go bonkers watching them, but my friends’ little daughter (who’s also 3 years old) loves them. So you see, one should look at what’s on the market today, and make an intelligent decision based on facts and personal preference.

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