Tag Archives: algorithms

Thoughts

Enough with the content algorithms!

I’m writing this because I’ve had enough of the mindf***ing algorithms that every single social media service employs these days, in varying flavors. What do I mean?

Well, have you indicated your preference for something on Facebook? Are you surprised by the fact that the posts you see are always geared toward those preferences? Are you surprised when the ads you see are also about the stuff you might be using or want to buy? Are you surprised that you see virtually nothing from stuff you didn’t indicate that you like or are interested in? Are your surprised when you see an ad along the very same lines laid out above, interspersed between every 3-4 posts, and it’s a video ad that repeats, over and over and over, until you have to hide it and also tell Facebook to hide all ads from that brand, but then a different ad for that same product pops up again from another account, and you have to hide that and hide all from that brand, only to go through the same s**t, day in and day out?

Have you viewed a few videos on YouTube on a particular topic, say the latest digital cameras, and now your YouTube homepage is filled with videos on that topic? How about the recommended videos in the sidebar? Did you get enough of that topic the first time around and already made your decision, but now you can’t seem to be rid of videos about digital cameras that make you doubt your decision, with reviews where “experts” are yelling at you that this other model is better, so much better than the other model you want to buy, and by the way, they have an affiliate link in the description that you should click on when you buy it? Do you struggle to find other content now, because all that YouTube recommends to you are more videos on digital cameras with more “experts” voicing their “opinion”? Are you afraid to search for some other stuff on YouTube because you know that for the next few weeks, you’ll be inundated with more videos on those very same keywords, even though you’ve already seen all you ever wanted to see?

Have you posted photos of a watch or a pen on Instagram, only to see tons of ads for watches and pens, and get recommendations to like more accounts on watches and pens? Do you find it hard to see anything else on Instagram, because that’s pretty much all they’ll shove down your throat, putting ads for watches and pens between every 2-3 actual posts (for watches and pens)?

Isn’t AI fun? Isn’t social media fun? Don’t you love how it’s catered to your very needs, even though you don’t know they’re your needs and you don’t want them to be your needs, but they’ll be your needs goddamit because that’s what the social media algorithms are force-feeding you?

Well, f**k all this s**t. I’ve had enough. Facebook, Google, you guys need to adjust your algorithms. This is absolutely ridiculous. The world is a varied place. Humans are varied, diverse individuals. Just because one day we want to see a video about [insert topic here], it doesn’t mean we want to see more videos on that same topic later in that same day, or the next day, or every damned day for the next few weeks, until your algorithms figure we’ve had enough. And we definitely don’t want to see ads for that s**t haunting us whenever we use your services and your websites and wherever else we might go (yes Adwords and Facebook Pixel, I’m talking about your omnipresent ads for whatever product we might have once seen somewhere). We want variety. We need variety. We need to see and experience opposing viewpoints on a topic. Sameness, day in, day out, is a real mindf**k. It’s not the real world, but since we tend to experience the world through social media, the responsibility falls on you to represent the real world in a real manner.

This has got to stop. These algorithms have got to be changed. They need to become more human. Do you realize you can drive someone mad with your code, haunting them with more and more and more on something they only wanted to see once, something they can’t be rid of now? Do you realize you should be held responsible for the mental health of the people who use your services? It’s high time that fact dawned on you. Change your practices! Do it now.

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Thoughts

YouTube’s copyright claim process still needs some work

A while back, I edited and uploaded what I thought was a fairly innocuous video to YouTube, called A walk on Dania Beach. You can see it below. It shows a few clips of the beach that I took during two walks with my wife. It’s nothing special, really. The quality of the video isn’t even that good, because the camera I used at the time compressed the video too much.

Because there was a lot of wind noise from the in-camera microphone, I muted the sound on some portions of the video, and used the stock surf sound that ships with iMovie (as part of iLife).

You may or may not know (depending on whether you use a Mac) that the sounds that ship with iLife are free to use as you like in your videos, podcasts, presentations, etc. You paid for them when you purchased the software. While their creators retain copyright, in essence, by purchasing iLife, you have gained a license to use them as you see fit in your work.

And so I do use them, all the time. Many of the videos I uploaded to my YouTube channel contain either a sound or a clip from the iLife library, in order to enhance the video’s presentation. So far, so good.

Imagine my surprise when YouTube promptly informed me that this particular video contained copyrighted audio, and that I was welcome to file a copyright claim if I wanted to dispute their findings. They identified two entertainment companies, Go Digital and WMG, as the potential copyright holders. I did file a dispute, where I stated that I didn’t use their content. It took a few weeks, but their replies were finally posted.

GoDigital confirmed its claim to the sound recording, and WMG agreed with my dispute. It’s interesting to see that WMG, the far larger company, agreed with me, while GoDigital, a company I’ve never heard of, maintained their claim… to what? That’s really the question I’d like to ask them, but I can’t, because this is as far as I can go with YouTube’s claim dispute process.

If you’d like to learn how YouTube identifies potentially copyrighted material (video or audio) in the videos its users upload to the site every day, Margaret Stewart, YouTube’s head of user experience, gave a talk at TED about that very subject in June of this year.

Now that you’ve presumably watched that video and you understand how YouTube scans and identifies potential copyrighted assets, I’d still like to find out exactly what GoDigital sees in my not-so-special video that it thinks it owns. The sound of the waves I recorded with my camera? The sound of the waves from the iLife library? The seagulls I recorded? The sound of the wind, also recorded by me? What is it they think they own?

If someone at YouTube’s user experience team reads this, please, either enlighten me, or introduce an extra step in the copyright dispute process that allows the user to ask what particular piece of content was identified as copyrighted, or allows the company to specify it directly when they review the dispute and decide it’s still theirs. Then, for those special cases like mine, where I don’t see how the content is theirs, allow me to request a third-party review, by a human at YouTube, someone who could have a look at the video and see what’s going on.

Thanks.

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Thoughts

Googling from different countries

I was watching this video on the Google Webmaster Central Channel, where Matt Cutts answers a question about the impact of server location on Google’s rankings, and he touched on an important point, which I hadn’t noticed until I spent a few months in Romania. In the video, he says that Google will return different search results based on which Google site you visit. For example, if you go to Google.com and type in “bank”, you’ll get different search results than if you go to Google.com.au and type in “bank”.

Back in January, when I arrived in Romania, I noticed the same thing. I Googled myself while in Romania, only to find out I was no longer the first search result that came up for my name at Google.ro or at Google.com. I thought that was odd at the time, because doing the same thing while in the US yielded the expected result. It never occurred to me that Google would yield different search results for each country, although that makes perfect sense now.

Here’s the interesting part though. As I spent more time in Romania, writing and publishing to this site, whose server is in the US, from Romania, the order of the search results for my name at Google.ro and Google.com changed. One day, I googled myself and noticed my name came up first, just like it did in the US. So, Google somehow learned — and I’m not sure how they did it — that I was writing from Romania, or that I was in Romania, and figured out that returning my site as the first search result for my name in Romania was the relevant thing to do. If nothing else, it reveals some of the complexity behind Google’s search algorithms and earns my respect.

google-search-raoul-pop

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