On demand airflight to arrive by at least end of year

A company called DayJet will start taking orders from customers later this year for “on demand flying”. They have these light, 4-passenger airplanes called the Eclipse 500, and will let passengers book them for flights between cities that don’t normally offer commercial flights. CNET has the details in this article. I’m curious to find out what their pricing looks like, and how safe it’d be to fly in their airplanes.