After whetting my appetite for Office 12 by talking about native support for PDF formats last year, Microsoft now disappoints once more by announcing it will drop the option. Interestingly enough, it isn’t to blame. Adobe’s up in arms about this – they’re unhappy that Microsoft will not charge extra for the option to save to PDF – which sounds hypocritical at first look. After all, the option to do so has been standard on the Mac through OS X, and is available through a slew of apps on the Internet (free, nonetheless) which let you do that very same thing on Windows.
So why has Adobe jumped up about this? I think it has to do with the following two issues:
- Microsoft’s market share: if saving to PDF becomes a standard option in Office, it will obliterate Adobe’s profit from Acrobat, which is its most popular software package.
- Microsoft wanted to include the ability to save to PDF as a fully functioning feature – in other words, hyperlinks and other special formatting would be preserved. Typically, with the free products out there, and with the Mac, when one saves to PDF, it’s essentially a print to PDF function, where special formatting and tags aren’t preserved. If you want the full-featured save to PDF function, that has usually only been available with the paid Acrobat product.
I have a feeling the months of negotiation between Adobe and Microsoft centered around these two issues, and neither wanted to budge from their position. Microsoft wanted to include the feature because it wants to dominate the market and please users, in that order, and Adobe can’t just give away a star product. I have to side with Adobe on this one.
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