Tag Archives: apple

Thoughts

Unscrupulous customer care at Apple

This is one of those posts I don’t enjoy writing but this must be said.

I have a mid-2011 27″ iMac (with AppleCare). It has now broken down three times for the very same problem (its video card goes bad). Other things on it also broke down, like the SuperDrive.

Bottom line: Apple has refused to replace it, although I’ve asked them twice. I think they’re just trying to kick the ball down the road until AppleCare expires. This isn’t the first time, they did it to me with another iMac.

Section 3.1 in the AppleCare agreement says the following:

“Apple will either (a) repair the defect at no charge, using new or refurbished parts that are equivalent to new in performance and reliability, or (b) exchange the Covered Equipment with a replacement product that is new or equivalent to new in performance and reliability, and is at least functionally equivalent to the original product.”

Notice they’re giving no clear rules about when they’ll replace it, although when you speak with Apple technicians, they’ll say three times is when it happens. It’s been three times for me and still no replacement. Not specifying when a defective computer must get replaced in the AppleCare Terms of Service gives Apple lots of backpedaling room, so they can delay that expense as much as possible, perhaps until AppleCare expires.

Here’s what makes this unscrupulous and unacceptable from my point of view:

  • They did this to me before with my iMac G5 (Rev. B). Those of you who owned that computer know it had a lot of issues; most often, its motherboard went bad and needed to be replaced. The board on that iMac broke down three times during its AppleCare coverage. It was in the shop for other issues as well: the Super Drive, the Bluetooth module, the WiFi module, fan speed issues (fans would go on high and stay there permanently). The motherboard broke down for the third time a month or two before AppleCare expired. They fixed it but refused to replace it. Then it broke down a few months after AppleCare expired and by then, it wasn’t their problem anymore.
  • It’s unconscionable for an Apple computer to break down in such a major way, repeatedly, after a little more than a year of use, which is when the problems with my current iMac started. Imagine where I’d be if I hadn’t bought AppleCare for this thing. It’d be sitting in my attic alongside my iMac G5. Essentially, I would have paid about $2,000 (after taking out tax and cost of AppleCare) for a computer that would have lasted a little more than a year. How shoddy was Apple’s quality control when this computer was made?
  • When the video card in my iMac broke down a second time, I was promised by a technician from Apple’s Advanced Support department, that when it happened for a third time, I’d get a replacement. Now they tell me his promise wasn’t documented in the case history so it doesn’t count. Perhaps the technician lied to me at the time to delay the replacement.
  • I’ve been an Apple customer since 1994, when I bought a PowerBook 150, my first Apple notebook. I’ve bought plenty of Apple stuff since then. Is this the way they’re treating long-time customers?
  • Apple has been putting me through all this unpleasantry right around my birthday. They have my birthday on file. No comment here.
  • Apple is one of the richest, if not the richest, companies on earth. They ought to be treating their customers right, because it’s because of them that they are where they are. It’s the right thing to do and they have the wherewithal to do it.

I wrote to Tim Cook, Apple’s CEO. No response from him, but a few days later, I was contacted by one of the people at Apple Executive Relations EMEIA in Cork, Ireland. I thought my situation would then be handled properly. No, just insincere apologies and a refusal to replace it. I wrote to Tim Cook again. No response, instead more of the same from Apple Executive Relations in Ireland. That confirmed it for me: you know what they say, a fish starts to stink from the head down. It looks to me like he’s instructed his people to do everything possible not to replace computers, even when they should be replaced. What other conclusion can I draw but this?

I was asked to accept the repair one last time and was promised that my iMac would get replaced for sure the next time its video card broke down. I asked the woman with whom I spoke to put that promise in writing. She refused point blank. I assume this was yet another lie from Apple to delay the replacement. What else can I assume when a person won’t put their promise in writing?

What complicates matters somewhat in my situation is that I bought the iMac in the States but have since transported it to Romania, which is where we spend some of our time. I can take it into an authorized Apple Repair shop and AppleCare covers its repairs there, so technically, replacements should also work. Not that this is a problem. I’ve told Apple they can ship the replacement to my US address. But I think what’s happening here is that they’re using geography and customs complications as an excuse not to replace my computer.

What should have happened is this: Apple should have replaced my current iMac, no questions asked. And out of embarrassment because of the way they handled the repairs on my iMac G5, they should have offered to at least repair it, if not replace it with its modern-day iMac counterpart.

The AppleCare agreement also says this:

For consumers in jurisdictions who have the benefit of consumer protection laws or regulations, the benefits conferred by the above mentioned plans are in addition to all rights and remedies provided under such laws and regulations. Nothing in this plan shall prejudice consumer rights granted by applicable mandatory laws, including consumer’s right to the remedies under statutory warranty law and to seek damages in the event of total or partial non-performance or inadequate performance by Apple of any of its contractual obligations.

Apple is currently in breach of EU/Romanian consumer protection laws on at least two counts, by my understanding:

  1. European/Romanian consumer protection laws mandate that repairs be made with new parts, not refurbished parts. Apple technicians, including the people from Apple Executive Relations, have admitted that they’ve been using refurbished parts to fix my iMac until now, and only this last time have they used a new replacement video card. The woman from Apple Executive Relations Ireland said that to me during one of our phone conversations… So they’ve been in breach on this point from the get-go.
  2. European/Romanian consumer protection laws further mandate that the customer must be offered the choice of a replacement or repair. The choice rests with them, not with Apple. I asked for a replacement, didn’t get it, they’re in breach of the law.

Since I bought my iMac in Florida, I also put in a request for assistance with the Office of the Attorney General there and I’ll see what they say. If any of you reading this are knowledgeable on the matter, please chime in.

I’d like to quote from a recent ad campaign from Apple. Keep in mind the things you’ve just read above as you see what they’re saying:

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
…
Will it make life better?
…
We spend a lot of time
On a few great things.

How am I supposed to feel after the way you’ve just treated me, Apple? Would you say that you’ve made my life better?

Couple this self-congratulatory ad piece with Tim Cook’s stating during the WWDC Keynote that Apple is #1 in Customer Satisfaction and that it “means so much” to him. If this stuff means so much to Apple, they wouldn’t be doing this to me (and who knows to how many others).

There will probably be some comments about switching to another platform. This isn’t about that. I love my Apple hardware and software. It’s just that quality control seems to be going down the drain and Apple execs seem to be in risk management mode. Apple computers have traditionally been about two things: design and quality. That’s what I’ve been paying for when I bought Apple products. Now it seems they’re about one thing: design.

I want to make it clear that I think what’s now happened to me twice is not the norm of my experience with Apple; that’s why I still buy Apple products. For example:

  • The Powerbook 150 I bought in 1994 lasted about 6 years before the hard drive went bad; if I fix it, I might even be able to boot it up and use it today,
  • The 15″ MacBook Pro I bought in 2008 is still going strong; along the way, I replaced the hard drive and the two cooling fans, but I can still edit HD video on it,
  • The iMac I advised my parents to buy in 2008 is also still going strong. It had a couple of minor issues but they occurred while it was still covered by AppleCare,
  • The 13″ MacBook we bought in 2008 still works; although the video conks out every once in a while, a reboot sets it straight, and
  • My experience with Apple software has been positive from the get-go; I’ve always found it to be stable, a joy to use and easy to live with.

I suppose whatever happened to my two iMacs was inevitable as their volume increased (making more of everything means there will be also be more manufacturing defects) but the way they’re choosing to handle the situation reminds me of PC companies, and I don’t think Apple shareholders and customers want to see it go down that road.

Still, if that’s what’s in the cards for Apple and their stuff is going to become less and less reliable, then I guess they’ll have to convince their customers to buy their stuff for looks alone and for the real work, people might have to build Hackintoshes, where they’ll get to use the Apple software they love and get the reliability, serviceability and upgradeability that we should be getting directly from Apple. With a Hackintosh, we won’t need to pay extra for AppleCare, which now appears to be a band-aid that tides you over with refurbished parts for the three contractual years only to have your computer break down soon afterward. Planned obsolescence and a price premium? Is that the Apple way?

My take-home message for Tim Cook and Apple: this isn’t the way you should be doing business.

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How To

How to create a Fusion Drive on a mid-2011 iMac

Yes, you can enable Fusion Drive on older Macs. I’m not sure how this method will work with Macs older than 2011, but I know for sure that it works on mid-2011 iMacs, and quite possibly on other Macs made since then. I have just completed this process for my iMac and I thought it would help you if I detailed it here.

I like Fusion Drive because it’s simple and automated, like Time Machine. Some geekier Mac users will likely prefer to install an SSD and manually separate the system and app files from the user files which take up the most space, which is something that gives them more control over what works faster and what doesn’t, but that’s a more involved process. Fusion Drive works automatically once you set it up, moving the files that are used more often onto the SSD and keeping the ones that are accessed less often on the hard drive. This results in a big performance increase without having to fiddle with bash commands too much.

The hardware

My machine is a 27″ mid-2011 iMac with a 3.4 GHz processor and 16GB of RAM. I bought it with a 1TB hard drive, which I recently considered upgrading to a 3TB hard drive but decided against, given the fan control issues with the temperature sensor and the special connector used on the factory drive.

imac-basic-specs

I purchased a 128GB Vertex4 SSD from OCZ. It’s a SATA III (6 Gbps) drive and when I look in System Info, my iMac sees it as such and is able to communicate with it at 6 Gbps, which is really nice.

ocz-vertex4-ssd-128gb

ssd-specs

The hardware installation is somewhat involved, as you will need to not only open the iMac but also remove most of the connections and also unseat the motherboard so you can get at the SATA III connector on its back. You will also need a special SATA wire, which is sold as a kit from both OWC and iFixit. The kit includes the suction cups used to remove the screen (held into place with magnets) and a screwdriver set.

2nd-drive-ssd-kit

You can choose to do the installation yourself if you are so inclined, but realize that you may void the warranty on the original hard drive if something goes wrong, and this is according to Apple Tech Support, with whom I checked prior to ordering the kit. Here are a couple of videos that show you how to do this:

http://www.youtube.com/watch?v=03Lg4IgJd04

In my case, it just so happened that my iMac needed to go in for service (the video card, SuperDrive and display went bad) and while I had it in there, I asked the technicians to install the SSD behind the optical drive for me. This way, my warranty stayed intact. When I got my iMac back home, all I had to do was to format both the original hard drive and the SSD and proceed with enabling the Fusion Drive (make sure to back up thoroughly first). You can opt to do the same, or you can send your computer into OWC for their Turnkey Program, where you can elect to soup it up even more.

The software

Once I had backed up everything thoroughly through Time Machine, I used the instructions in this Macworld article to proceed. There are other articles that describe the same method, and the first man to realize this was doable and blog about it was Patrick Stein, so he definitely deserves a hat tip. I’ll reproduce the steps I used here; feel free to also consult the original articles.

1. Create a Mountain Lion (10.8.2) bootup disk. Use an 8GB or 16GB stick for this, it will allow you to reformat everything on the computer, just to clean things up. Otherwise you may end up with two recovery partitions when you’re done. I used the instructions in this Cult of Mac post to do so. The process involves re-downloading 10.8.2 from the Apple Store (if you haven’t bought it yet, now is the time to do so) and an app called Lion Diskmaker.

2. Format both the original HD and the SSD, just to make sure they’re clean and ready to go. Use Disk Utility to do this, or if you’re more comfortable with the command line, you can also do that (just be aware you can blow away active partitions with it if you’re not careful).

2. List the drives so you can get their correct names. In my case, they were /dev/disk1 and /dev/disk2.

diskutil list

3. Create the Fusion Drive logical volume group. When this completes, you’ll get something called a Core Storage LGV UUID. Copy that number, you’ll need it for the following step.

diskutil coreStorage create myFusionDrive /dev/disk1 /dev/disk2

4. Create the Fusion Drive logical volume. I used the following command:

diskutil coreStorage createVolume paste-lgv-uuid-here jhfs+ "Macintosh HD" 100%

5. Quit Terminal and begin a fresh install of Mountain Lion onto the new disk called “Macintosh HD”.

6. Restore your apps, files and system settings from the Time Machine backup using the Migration Assistant once you’ve booted up. Here’s an article that shows you how to do that. When that completes, you’re done!

The result

Was it worth it? Yes. The boot-up time went from 45-60 seconds to 15 seconds, right away. And over time, the apps and files I use most often will be moved onto the SSD, thus decreasing the amount of time it’ll take to open and save them.

At some point, I expect Apple to issue a utility, like Boot Camp, that will allow us to do this more easily and automatically. Until then, that’s how I set up Fusion Drive on my iMac, and I hope it’s been helpful to you!

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Thoughts

A way to make Shuffle better in iTunes and on iPhones and iPods

iTunes

I don’t know about you but I’ve listened to all of the songs in my iTunes library. Repeatedly. Over and over and over. I keep buying new ones but inevitably, the play counts add up. And the ones I didn’t want to listen to, I skipped over. Repeatedly. Over and over and over. And therein lies the answer to making Shuffle better, both in iTunes and on our iPhones, iPods and iPads.

Apple, please tweak the Shuffle algorithm so that if a song is skipped over more than once, it won’t play it during Shuffle mode at all, at least not for a while. The auto-skip period can be tweaked in the settings (in iTunes and on our portable devices). And we should also be able to decide whether we want these songs to sync to our devices at all, sort of like putting them in hibernation. Maybe even create a special section in the Library where a smart list will display these pariah songs when needed.

Some of the songs I bought have started to annoy me so much that I deleted them altogether. I suppose you can’t help that with music. You like it, then you don’t. You need a break from it. But when your iPod or iPhone keeps shoving it in your face, particularly when you’re driving and you don’t want to be bothered with skipping over songs, then that song begins to annoy you enough so that you get home and delete it from your iTunes library, just so you won’t hear it again.

And Apple, please don’t do this only in iTunes. Make sure you do it for iPhones and iPods as well, and for the older models, too. I still have a 1st gen iPod Touch that I use from time to time, and its software hasn’t been updated in years. It’d be nice to get some extra life out of it once the new Shuffle is brought out.

Thanks in advance!

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A Guide To A Good Life

Do you know Dieter Rams?

Dieter Rams (Image source: Wikipedia)

Here is Dieter Rams, one of the giants of industrial design.

I love the man’s approach to design and his clear avoidance of planned obsolescence. He is a great example of standing for something that you believe in and then changing the world because of your stance. Wonderful.

You may also want to read through his speech on design, given in 1976, the year I was born.

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Thoughts

Why are we still syncing in iTunes?

What I have to talk about has to do with these two apps, which are closely related and happen to sit right next to each other in my Apps folder: iSync and iTunes. We could call it part 2 in a series of posts where I look at things that don’t sit right with Apple computers (here’s part one). I don’t intend to become a critic of Apple, but I think it only right to point things out when they don’t make sense.

I’ve always been bothered by the fact that the syncing of our devices (iPods, iPhones, iPads) takes place in iTunes and not in an application dedicated to the syncing of external devices, designed from the start for this purpose, like iSync.

Perhaps at the get-go, when the iPod had just gotten released, and there was only music on it, it made sense to tie it into iTunes. But now, when most iPods do a lot more, like sync contacts, calendars, TV shows, movies and apps like video games and more, why are we still syncing in iTunes? It makes no sense to shoehorn all those syncing functions into an app designed for the organization and playback of our music.

While I’m on the subject, why is it still called iTunes? It also organizes and plays podcasts, TV shows, movies and books. Shouldn’t it be renamed to something like iMedia? (Disclaimer: I haven’t given a lot of thought to the new name, but I know iTunes doesn’t quite fit anymore.)

Back to iSync — doesn’t it make much more sense to sync devices in it? Shouldn’t it be the go-to-app for all our devices? Shouldn’t it sit prominently in the dock, and be the button we click when we connect a device, whether it be through USB or through WiFi?

It’d be a fairly easy task for Apple to take the whole syncing process out of iTunes and place it within iSync. Then, we’d see something like this when we opened iSync.

Instead, what Apple did with the new OS X version, Lion, was to take iSync out entirely. I had to go back through my Time Machine backups in order to resurrect it and restore it to my Apps folder. Their move makes no sense whatsoever!

I’d like to issue a challenge to Apple: bring back iSync, properly re-written as a syncing app for all Apple devices, and slim down iTunes — also, rename it to something more appropriate that reflects the many media files it can handle these days.

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