Reviews

Does Netflix know what it wants to be?

I contacted Netflix support a couple of days ago in order to give them my feedback regarding their choice of programming. I’d become disappointed with what they offered and I found myself wasting lots of time browsing their selections endlessly, only to give up and watch something else on some other streaming service. Furthermore, I thought their shows had become either too niche or too unappealing. In particular, I was disappointed with what I thought were “filler” movies and shows from Eastern countries. I have no interest in Bollywood or Turkish or Arab titles. I’ve tried watching them but I don’t like them, yet Netflix keeps showing them to me, plus a bunch of other shows from other countries.

Sure, they’re expanding into those countries and they’re buying up some of their content in order to appeal to those audiences, but why am I, a Westerner with Western entertainment values, being bombarded with Eastern shows that I don’t want to watch? I am Romanian by birth, and yet I don’t even watch Romanian shows. I can’t. I find the language harsh. I find the shows’ aesthetics harsh. I find the way they look at life unentertaining. When I watch “entertainment“, I want to be entertained. I find the Eastern languages even harsher to my ear, sorry. I fell in love with English a long time ago, I find it to be a beautiful language, and I want to watch movies and shows made in English, for Western sensibilities. I know that statement is bound to disappoint some people, but I also think you’ll agree that what I watch — what I do with my free time really — should be completely up to me.

It didn’t matter that I continually avoided Netflix’s recommendations and gave downvotes to shows I didn’t like in the hope that they’d stop showing them to me. Netflix kept continually pestering me with choices that were unappealing to me. So at some point, I had to admit the possibility that it wasn’t their recommendation algorithm, but their lack of quality content, that filled up my screen with thumbnails of weird, unappealing shows. I wanted to be able to opt out of everything but movies and shows made by English-speaking countries, for English-speaking countries. I told Netflix Support that and asked them to forward my feedback to the content programming team.

Here’s the interesting part: even before I got done typing all my comments into the chat box, the tech recommended that I cancel my subscription. I don’t know if that’s now become standard practice at Netflix, to tell customers that have been loyal to the service since they were mailing DVDs to essentially “f**k off”, but I thought I’d raise the issue here on my website. And just to be clear, cancelling my subscription was the obvious choice to me as well, but I was trying to offer constructive criticism, not to pull the plug.

The question I ask in my post’s headline implies that we look at Netflix’s history. They started with red vending machines that offered a limited but interesting selection of movies old and new. I used those machines and loved them. Then they offered DVDs by mail (that was another innovative thing) where they widened their selection considerably to include even some hard-to-find classics. I used that service and loved it. Then they switched to streaming, where they once again offered up a narrow but good selection of the market; certainly less of a selection than they offered with DVDs, but a good selection nonetheless, compelling enough to make me spend my money on it. I used that service from the get-go and loved it. I have to give them credit here, they predicted the future when they started offering their streaming service. But then they felt they had to expand in all sorts of ways, to grow their subscribership aggressively and to buy up all kinds of shows and movies so they could wow their new, fickle public. I remember their ads running constantly for years on end on many websites. If I remember correctly, they used the affiliate model for a while and offered payouts to those who would help them get customers. As recently as this year, their ads ran constantly on YouTube, to the point of making me swear and cuss.

Instead of being patient, instead of growing their customer base slowly but surely, winning them over with good content, instead of being a place where you could get some of the most interesting movies ever made, they wanted to be the place where you got to see most of the interesting movies and TV shows made today. Never mind the fact that no one in the history of TV channels has been able to do that, and not for a lack of trying.

Damn the classics, they also said, and they cut all of them out of their offering. At one point they had less than 20 classic titles listed on their site, none of them going back earlier than the 1970s.

But being modern, fresh, up-to-date can be an expensive endeavor. Licensing rights for the most popular movies and shows of today can run pretty steep. So even though it looked like they were on their way to doing that for a while, they had to change tack. They thought they might be the place for tons of TV shows, with less movies. But here’s the thing: people still want to see movies. So they continued including movies, but they bought lower quality ones — the ones that were cheaper to license plus a few A-list movies every now and then to headline their portfolio. They also started producing their own shows and movies. When I say producing, I mean producing, not making. There’s a difference between having a proper studio where you’ve got high standards in production values that apply to every aspect of a production, and sticking your logo at the beginning of a title. Also for clarity’s sake, let me say that great visuals do not equal a great title. You can film in 4K, light and color grade perfectly, but if the subject, script, casting, direction, acting and editing isn’t also top notch, that title’s going to suck. And now, as they’ve expanded their membership plans to most countries, they’re trying to be everything to everyone, and that means buying up shows and movies made in foreign countries to boost up their offering, and pushing those shows on everyone. Yuck!

At some point, the Netflix execs should sit down and think about what they want to be. I don’t think they’ve done enough of that kind of thinking. They’ve just been chanting “more, more, more of everything!” at the subscribers, at the studios and at the investors, and that can only go on for so long… Netflix has to realize it can’t keep throwing money at the problem that is their lack of vision. That’s unsustainable and irresponsible. They can’t be everything to everyone, because that role is filled by YouTube, and you can’t replace YouTube unless you get everyone to give you their content for free, and that comes with its own list of problems. Google can tell you all about that. They know very well the headaches they’ve had with YouTube.

At some point, Netflix has to decide what it wants to be. HBO knows it very well. TCM Streaming, God bless them, know their market so well (incidentally, I love movies made in the 30s and 40s). Hulu knows what it wants to be. Amazon Streaming knows damn well the role it fills with its service; you don’t see them splurging on everything out there — actually, you don’t see Amazon splurging on anything. And you’d better believe Disney knows what they’re going to do with their streaming service. Disney always knows what it wants to be.

Netflix… it’s trying this and that and the other thing, and then going to a bunch more stores and trying on those things as well… It’s buying up good shows, then cancelling them instead of giving them time to develop an audience. It’s buying up the streaming rights to great movies, but only for a little bit of time, so you end up adding a movie to your list but it disappears before you get the chance to watch it. It’s producing shows that are bizarre, or they’ve got trite scripts, or soap opera production values, or bad acting… there are all sorts of problems that put you off when you spend a few minutes watching them.

So what people end up doing on Netflix these days is exactly what they were doing on their TVs before Netflix existed: browsing the channels, wondering what to watch out of the sea of useless, boring programming available. And that means we’ve come full circle, and since there’s no real differentiator between Netflix and regular TV, there’s no point for its existence, certainly not at the rate that it’s burning through its cash.

What do you want to be, Netflix? Because loyal customers like me aren’t going to hang around forever. We might just do the thrifty thing and cancel our subscriptions for 8-10 months of the year, then watch to see what movies and shows you’re buying up, and switch it on for a month at a time, binge watch, then switch it off again. You may not care if only a few people do it, but you’re going to feel it in your bottom line after a while. Or we might just cancel our subscriptions altogether and use another service. It is after all what your support techs are advising people to do. Let’s see how that sort of thing works out for you.

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A Guide To A Good Life, How To

How to choose a camera that’s right for you

In this video, I’m going to walk you through a process that will help you choose the right camera for your needs; it’s the same process I use myself as I choose new photo and video gear. Here are the decision-making steps I talk about in the video:

  1. Love what you already have
  2. Learn to use your equipment properly
  3. Don’t stress out about resolution (megapixels)
  4. Don’t get on a tech merry-go-round
  5. You don’t need UHD (4k video) just yet
  6. Be wary of “filler resolution”
  7. Separate the “nice to have” from the “must have”
  8. Get separate photo and video gear in order to obtain the best quality images and video

I hope this helps you!

Released 17-02-2018

It may seem like what I say in this video about camera resolution and about separating the equipment you purchase for photograph and video is contradicting what I say in this post, or in this post, but it isn’t that. I’ve done a lot of research and I’ve given this topic a lot of thought, and I’ve simply become more nuanced in my understanding of many aspects of digital cameras; when I sat down and thought about what kind of advice I wanted to give in this video, the statements I made above rang truest.

Thanks for watching!

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Raoul and Ligia
Video Log

How to behave toward women

Someone asked me to make this video a long time ago. I put off doing it until now and you’ll see why as you read on.

I am an introvert and have trouble relating to people (to women in particular). Some would label me an extreme introvert with anti-social behavior, although I manage to mask this when I’m in public, for the sake of others. Fact is, I’m most comfortable and clear-minded when I’m by myself, far, far away from everyone. I get splitting headaches when I have to be in public or speak with strangers, and the rub of it is that I organize public events with my wife (it’s part of our business). These things take their toll on me, but I do it because I have to. I find ways to retreat and hide during those days, so that I can recover my sanity. But enough about my bats in the belfry and on with the bread and butter of this article.

Given what I’ve said, I encourage you to draw your own judgment about the advice given in my video (just as you should with any advice you receive from anybody). It’s a long video, as I’m wont to do, so if you do make it to the end, thanks for watching!

Here are a few notes I jotted down before I sat down for the video:

  • Women and men are different in the way they look at the world. Clearly. But the differences aren’t black and white. There’s a spectrum of sexuality and traditional female and male roles are becoming outmoded as our understanding and acceptance of “man” and “woman” gets more nuanced. So it’s up to each of you to discover how different each woman you meet is from you and from other men and women, and to respect those differences.
  • My own personal history with women doesn’t give me much background and knowledge to go on. I’ll let the video speak for itself here.
  • When you find a good woman, one that you’ll want to be with, one that you dream of being with, you’ll know it. Of course, the woman may not know it and that’s where you can screw up big time. All introverts know what that’s like. Thank God there are women like my wife, who take the time to understand a social screw-up like myself and see me as I am in private.
  • Some women deserve wonderful treatment, some are downright nasty. Just like some men are wonderful people and some men are pricks. Being an asshole is a gender-neutral thing. And figurative assholes are to be avoided, no matter their sex.
  • The most important thing is to realize that women have the right to the same opportunities, pay, treatment and choices as men. Choice is the most important thing in a woman’s life and as men, we should give them that choice. Choices in life, relationships, choices in growing up, in love and in their jobs. We owe them that choice, especially because of our despicable behavior toward women during the past few thousands of years. No one can argue that women have been empowered and treated equally in our patriarchal society, and everyone I think will agree that women have had to fight, tooth and nail, to get rights and privileges that we as men have enjoyed efortlessly, by virtue of being born with a penis and two balls.
  • Just because women are fragile, it doesn’t mean they’re weak. Just because they’re small, it doesn’t mean they can’t do great things. Just because they’re pretty, it doesn’t mean they’re stupid or that they can be objectified. Just because they have a vagina doesn’t give anyone the right to enslave them and force them into sex trafficking.
  • Things like restrictive clothes are remnants of our male dominant culture. Dresses that zip up at the back, they take control out of a woman’s hands and put it in someone else’s. High heel shoes make it difficult for them to move and escape a potentially dangerous situation, plus they ruin their feet. Flimsy materials used in their dresses can be easily torn, exposing their bodies and encouraging abuse. I realize some of these things are meant to celebrate the beauty, the unique and amazing shape of a woman’s body, and so clothes are made thin and shape-fitting and shoes are made thin and tall, to accentuate their beauty, but there are clear downsides to these practices, and they’re also remnants of a past where males dominated and abused females.
  • Some would say women choose to dress and act this way… But when little girls are raised to believe that’s how they should dress and talk and behave, it’s no longer their choice. They see bad examples of the status quo everywhere and they’re brainwashed into thinking that way. That’s how their choices are taken away from them. Just like many of our choices as people are taken away from us simply because we’re raised to believe certain things, to not question some things, to do things because that’s the way they’re done, etc. We need to question everything. It’s our duty as we mature to sit down with ourselves and reason out what makes us tick. See where we’re right and where we’re wrong.

Finally, treat each woman as a person. A real, breathing, talking, feeling human being, not a sex toy, not a body with breasts and a vagina, not something to possess and f**k, but a soul. Relate to them that way. The rest will follow… or not, but the focus should be on a soul to soul connection, not on a penis to vagina connection. Do you get me? Treat each woman as your equal. Different but equal. Show respect, be honest and where needed, keep your distance. Not every woman is a flower, but when you do meet a flower, remember to be gentle and move slowly, as not to break it. To continue this analogy, although it’s nice to have a bouquet of flowers in a vase in your living room, flowers are meant to be outside. That’s where they get pollinated, form seeds and give birth to new life but most importantly, that’s where they live freely, enjoying their time in the sun and being seen by everyone. Give every woman the freedom she deserves.

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