Changes in TV viewing habits

The BBC reported recently on how TV viewing is becoming a more social experience. When I read through that article, I said, hang on a minute, I had an idea back in October of 2005 along the same lines... I called it audience-inclusive advertising, but the thoughts I wrote in there can be applied to [...]

A clever bit of marketing

I was driving to work a couple of days ago, and as a MINI passed me from the opposite direction, the owner stuck his hand out the window, making the victory sign at me. I smiled, and responded by raising my hand. This sort of thing has happened countless times since I bought my MINI. [...]

Block anonymous calls with SkypeIn

You may or may not know that Skype offers a service called SkypeIn, which lets you get a local number that people can call to reach you anywhere in the world, provided you're logged into Skype. I've had a SkypeIn number for the past couple of years, and I love it. Want the number? It's [...]

Audience-inclusive advertising

After the new video iPod launched, and the possibility to purchase and download ad-free TV shows came to light, I realized that the advertising industry would have to come up with some clever ways to keep their audience if they were to maintain revenues. The following ideas sprung to mind: A site can be set [...]