This is a question I keep asking myself every time I turn on the TV and look at the Cartoon Network, or The Disney Channel, or Nickelodeon these days. It’s unbelievable how much thoughtless, cheaply made programming they shove into their slots, with little or no thought for substance, style, quality and most of all, for values.
Just like most foods you can buy at the store these days are made up mostly of fillers and devoid of nutrition and natural goodness, most cartoons on TV are nothing but patina, a modicum of presentation pulled over a steaming pile of dung.
The Disney Channel is in the most shameful state of all. They have a legacy to live up to. They have a heritage, which is something no other channel has. Back in the early 90s, when I came to the States, The Disney Channel was way up there on a pedestal in terms of programming quality. It was heaven for a boy with a hunger for good cartoons.
Now, it’s 95% garbage. They’ve got terrible live-action shows geared solely toward filling programming slots and selling merchandise and hurriedly-done computer-animated cartoons.
What happened to shows like Duck Tales, or the Rescue Rangers, or Tale Spin? What happened to the old cartoons with Mickey Mouse, Pluto, Daffy Duck and the rest of the gang? Aren’t there any people who still have good ideas at Disney’s TV subsidiary? There are obviously very talented people at Pixar, where great movies still get made. Can’t Disney recruit some more people like that? They’ve obviously got the money, since they just spent $4 billion on Marvel. Only a small fraction of that money would go a long way toward turning around The Disney Channel.
Overall, the industry is in decline, precisely because they’ve been focusing on quantity, not quality and substance. They’re trying to spend as little money as possible and churn out as much footage as possible, without any foresight or real planning about a show’s direction, character development, plot, dialogue, character animation (movement, drawing style, aesthetic appearance, etc.), progress (generally, if characters are doing something or striving to achieve something, progress or setbacks toward an overarching goal ought to be achieved with each show), and most of all, since these cartoons are shown on children’s channels, they ought to be kid-friendly, they ought to promote good values, and they ought to appeal to one’s artistic sensibilities.
As for those who give these shows the go-ahead, I can only describe their approach as auto-pilot. They’re throwing stuff at a wall in order to see what sticks, and instead of trying to figure out why stuff doesn’t stick, they’re looking for more stuff to throw. They care little about any of the things I mentioned above. They care about filling slots, preferably with stuff made by people they know, and about selling ads during those slots. They’re trying to hock merchandise instead of realizing their jobs involve a much higher responsibility than that of a vendor at the local flea market. They ought to care deeply about what they put on the air, and instead of examining the merchandise they’re selling through the critical lens of someone who is helping shape young children into responsible, caring, sensible adults, they’re looking at these cartoons as a means to an end — the end being solely the channel’s bottom line.
What they don’t realize is their revenues are decreasing not because they need more live action shows on a cartoon channel, or because less people are watching TV because they’re spending more time on the internet, or because they need to spend less money and cut more corners — they’re decreasing as a direct result of the crap they are putting on TV. If only they took their time to find quality cartoons and filled their programming slots with them, they would see revenues and ratings increase, not to mention that we’d have happier, healthier children all around.
You may ask yourselves, how do I find good cartoons when the good offerings are so slim? I outlined a few good rules of thumb in this post. The most important part is that you should use your good judgment to find shows that are worth watching. Don’t give into popular opinion or into what kids may ask for, because at younger ages, they need guidance. They’re not ready to save the world, in spite of what’s portrayed in run-of-the-mill cartoons. Ask your friends, or go online to sample what’s available in stores. Go to YouTube and look for video clips from quality cartoons you can purchase, or if you hear of a good cartoon show that’s not televised, go to their website and see if they show clips. Now, more than ever, there’s real choice, because you’re not limited by what’s on the TV channels, and it’s so easy and affordable to get to the good stuff if you only put a little effort into it.