Back in 2009, I made a little video called “The toy train” and published it to YouTube. As 2017 turned into 2018, that video was seen more than 25,000,000 times. Almost ten years later, I made a follow-up video that can see it here or on YouTube.
The tracks were set up for my daughter, who loves playing with trains. It’s Thomas the Tank Engine and Sir Handel, running on two track sets, Elsbridge Station and Runaway Boulder. The various toys used to decorate the set belong to her.
If you were to put yourself in my shoes, you’d have an interesting perspective on the phenomenon that can be loosely called “children’s videos on YouTube”. When I posted my original toy train video, there was no such thing. I simply made a fun little video that I liked and that I thought children might like. I was thinking forward to the time when I might have a child of my own.
It’s now 2018 and the demand for children’s videos has exploded around me. Some of the big YT channels aimed at children get views that number in the billions and revenues that are in the very healthy millions (see this article). There are even YT channels that don’t even bother to make real videos; instead they use computer algorithms to mash together video clips and audio clips in order to create somewhat watchable gibberish, in the hope of racking up views and revenues (see this article). That’s disturbing. Children need simple, logical storylines to their videos; their young minds are thoroughly confused by computer-generated gibberish.
Rest assured my videos are real and they’re made by me. Enjoy!
Updated: Since I wrote this post and made the video, I have learned that Kinder Surprise and Kinder Joy are two different products and what had happened is that Kinder Surprise was temporarily taken off the market due to shipping concerns during the warm months. Now both are back on the market and I’m happy as can be getting the occasional Kinder Surprise and playing with the toy. 🙂
I used to love Kinder Joy, the little egg-shaped chocolate treats. They’d have these nice little toys inside, often cars, wrapped in these reasonably tasty shells made of milk chocolate. Now they’ve changed things completely.
The toys are these cheap things that fall apart as soon as you assemble them, and they’re no longer appealing, and the eggshell chocolate is gone. Even though they’re still wrapped in a plastic egg-shaped shell, the chocolate is now this soft fudge of white chocolate which sits on one side of the egg, while the toy is in the other half.
I guess it’s cheaper to pour the chocolate into half a shell than to mold it into an eggshell shape while the toy is inside. It’s also cheaper to forgo sterilizing the plastic parts for the toy, since they’re now sealed separately into other half a shell. And it’s also much cheaper to go with flimsy things instead of nice little cars.
I made a video of one of these “late-model” Kinder Joy eggs, so you can see this for yourselves.
Updated 11/02/2018: This video now has over 25,000,000 views. Thank you!
My wife gave me this great little train set as a Christmas present a couple of years ago. I thought it’d be fun to film it in action one day, and when I edited the video, I looked for the right kind of music for some time. The end result was worth it though, and it sets the mood for the upcoming holiday season. Enjoy!
You can watch the video here or on YouTube. The soundtrack for the video is called “Choo Choo Train” by Daffy Dave.