Tag Archives: google

How To

Making it to the first page of Google search results

As I checked my traffic stats over the past few days, I noticed a steady stream of traffic to my reviews of the WD My Book World and Pro Edition II hard drives. I was pleasantly surprised, but couldn’t figure out why. Other than publishing the reviews on my blog, I hadn’t done any sort of promotion. No one had linked to them so far (from what I could tell), yet the traffic was there. It wasn’t an outrageous amount of traffic, but nice, steady and regular. That sort of traffic usually only comes from one source: search engines.

I checked, and sure enough, my two reviews had made it to the first page of Google search results — the dream of any content creator. Here’s a search for WD My Book Pro Edition II, and for WD My Book World Edition II. Not sure how long they’ll stay there, but it’s really nice to see blog content make it to the front page of Google search, and even better, it’s a treat to see my own content make it there. 🙂

I thought I’d check on some other popular content and see how it ranks in Google’s search results. I logged into my FeedBurner account and looked at the most popular pages for the past 30 days. Here are the top ten pages at ComeAcross, in descending order:

In truth, I’m not sure just what it takes to get to the front page at Google. Let’s just say that it involves a fair amount of chance along with the the hard work. I steer clear of dirty SEO tricks like keyword seeding and other such nasty stuff. Also, I haven’t really spent a lot of time optimizing ComeAcross with honest SEO techniques. Other than using WordPress, which has certain built-in SEO advantages, and trying to write good content, I don’t do much to ensure that my posts get good ranks in the search engines. That’s why I find it refreshing to see that content is still king, and as long as one’s design isn’t egregiously awful, you’ll still get indexed just fine and bubble toward the top as more people find your information interesting.

Don’t assume though that I do nothing to promote my work. Remember, I just finished writing about how I promote it using Twitter and Jaiku or other microblogging services yesterday. Here’s part one and part two of that discussion. I also have other tools that I use, though I don’t use them often. I depend on my readers to do that — or rather, I prefer to let my content grow in popularity organically, without “cheating the system”. It’s probably a good idea that I discuss this in more detail in a future post — perhaps next week.

I should also say that I’m not dismissing SEO. It has its value, and if done right, can help push content right to the top. Some people swear by it, and have seen their traffic double. I should probably look into it in more detail at some point in the future. And good web design is crucial. Design may not necessarily matter to search engines (to some extent) but it sure matters to people. If your site’s design is ugly or hard to use, don’t expect many people to read through your content or return to it. By the same token, good web design alone won’t draw the traffic. Good content will do it. Keep that in mind, and thrive.

Standard
Thoughts

Google to buy FeedBurner in next 2-3 weeks

I thought it odd that I got no reaction whatsoever from the FeedBurner folks when I compared their site stats service with Google Analytics back in April, and deemed FeedBurner superior. I keep in touch regularly with a couple of folks from FeedBurner, and when I write about them, I usually get a little note by email or a comment on my post. But I got nothing this time. I thought, “Hmm, something’s gotta be up. What’s going on between FeedBurner and Google? Did I ruffle some feathers?” The complete silence was unusual. I could hear virtual crickets chirping away…

Fast forward about a month, and I find out this afternoon from Beta News that Google and FeedBurner are in acquisition talks. The quoted price is $100 million. It’s a sane price, not a make-believe one, like the one paid for Doubleclick or that other ad company that MS purchased (those prices were absolutely and ridiculously inflated). I actually believe FeedBurner brings much more value to the table than those two companies combined, so the $100 million is a real bargain. I hope for FeedBurner’s sake the price is more than that in the end.

Anyway, if this does turn out to be true, I’m happy for the FeedBurner folks, and wish them all the best. May they teach Google a thing or two about feed management and other such fun stuff. Cheers, guys! Thanks for the awesome service!

Standard
Reviews

The new and improved Google Analytics

I’ve just been playing with the new Google Analytics interface, and wow, that’s a seriously cool improvement over the old one! Google announced this a few days ago, and I waited to see when the change would take place in my account.

I logged in a few minutes ago and was given a choice between using the old interface and the new one, which is still in Beta. Chose the new one, of course, and was blown away by the overhaul! My gosh, it’s clean, crisp, much easier to use, and it lets you dig down as much as you want to, but doesn’t overwhelm you if you just want to get the bird’s eye view.

What I also like is that they’ve buried the AdWords campaign tracking stuff down toward the bottom, and it’s even less visible than before. That’s great for me, since I’m not currently running any AdWords campaigns for ComeAcross, and wasn’t tracking the conversion anyway. My traffic’s pretty much organic, and it’s been steadily growing since I launched my blog last year.

You’ve got to have a look when you get a chance. Log in, and definitely play around with the new interface if you’re given the option. You will not regret it! I criticized Google Analytics for their hard-to-use interface in a previous post, but that was before this gorgeous new overhaul.

Now if they’d only fix their persistent login issue… Just about every other Google property knows I’m logged into my account and lets me right in, but Google Analytics always asks for my password, and that’s a bit annoying.

Standard
Lists

Condensed knowledge for 2007-05-06

Here’s the good stuff:

  • Want to watch cheese mature? A company in England wanted to show the process and time involved in making good cheese, so they installed a web cam next to aging cheddar. That hunk of cheese has now become an Internet star.
  • Escape the Meatrix! Watch this movie to find out what it is and how to join the resistance. 🙂
  • Neatorama has a great post on three animals we ate into extinction. Oh, the poor dodo bird, it never stood a chance, even if its meat was gross.
  • This toothless old man from Russia has a really elastic face (and a really long tongue as well). The video is slightly disturbing, and it begs the question, why would you want to lick your own eyes? I can see him now, scaring little kids in his village. The parents, shuddering, will tell their kids, “See, this is what happens if you don’t brush your teeth!”
  • Have you been wondering why no one reads your blog? This post may have the answer.
  • This bird, called the Andean Cock-of-the-Rock, has got to be one of the funniest looking animals I’ve ever seen! 🙂
  • Oh, how I wish I were a boy once more (sans school and homework) and got “The Dangerous Book for Boys” as a birthday present!
  • A fire burned through the historic Eastern Market in DC recently. This Washington Post article has photos.
  • Ever wondered just how our sense of smell works? Well, wonder no more, because Wondermark has the answer.
  • Apparently surgeons have started to perform abdominal surgeries through the mouth (and in women, a certain other orifice)… The advantage is that there’s no external scarring, and the recovery time is much, much better. The patient can go home the same day. Still, I’m pretty grossed out by the whole thing. I would not want bits and pieces of my appendix or gall bladder or other such thing pulled through my mouth. It’s just plain weird.
  • A couple of days ago, I started my browser in the morning and saw that the logo on my Google Home page had changed to iGoogle. For a moment, I thought Google and Apple had merged, but later found out the real explanation.
  • A physician from France wrote Linux drivers for 235 web cams, particularly bargain ones made in China, with no proper drivers and no support whatsoever. And he did this all for free, unrecognized, working from his own home. That’s just plain cool!
Standard
Reviews

Getting good site stats

I’ve been using both Google Analytics and FeedBurner‘s own Site Stats service simultaneously for the past couple of months, and I thought I’d give a comparison of the two.

They both use little JavaScript snippets that you copy and paste into your web pages. They’re both good at eliminating false traffic (bots, etc.). That’s where the similarity ends.

Google Analytics gives more detailed feedback that’s targeted toward marketers and webmasters. It’s also tightly integrated with Google’s AdWords program, so you can track the success/conversion of your campaigns. But, it’s got so many options and menus to dig through, that it’s hard to use overall. You really need to spend some time learning it.

On the other hand, FeedBurner’s Site Stats service is simple and easy. They present the data in a way that’s easy to understand. And while at first you may think you’re not getting all of the data that Google Analytics provides, in practice, I’m getting all the data I need. It’s just organized so much better, that I need to go through less menus to get at it.

Want to know the best part? FeedBurner’s Site Stats provides almost instant feedback on what’s going on with your site. Yesterday, one of my posts about Zooomr got dugg, and made it to Digg’s front page. It was already more than three hours since it had been dugg, yet Google Analytics provided me with no data to indicate the Digg traffic. FeedBurner was right on top of it. I’d been getting data almost instantly and could monitor the traffic very nicely. This has been the case all along. I’ve been using Google Analytics since May of 2006, and I knew there was a significant lag, so I couldn’t use it to monitor my live traffic — I could only tell what happened to my site afterwards.

As any web developer will tell you, the ability to monitor your site traffic live is a huge benefit. What’s even more important is the ability to get great customer service. FeedBurner provides that, and has done so from the start. When I email them, I know I’m going to get a reply from a real, live, person, not a bot, and not a canned reply. That’s really cool. That’s why, even though their Site Stats service is free, I opted to purchase their detailed feed stats, and pay a little every month for that. It’s much better to pay a little and get something worthwhile, than always go with free and get what you pay for.

Don’t get me wrong. I’m not knocking Google Analytics. It’s a great service. But Google’s getting bigger and bigger these days, and they’ve never made it very easy to get in touch with one of their “humans”. Just a few days ago, I had a question about my AdSense account, and needed to get in touch with a person, because I couldn’t find the answer in their documentation. I emailed them and got an auto reply back, which said I should reply back with certain further information if I wanted to reach a human. I did that, and I got what looked like a canned reply, so I’m not even sure if it was a human being, or another auto reply. Not fun, and my problem still didn’t get solved.

On the other hand, I know the FeedBurner folks. I met a few of them in person, and I know the others via email. They’re real, helpful people. So if I were to recommend a stats service to you, I’d say go with FeedBurner’s Site Stats. That is, unless you absolutely must monitor your AdWords conversion campaigns through Google Analytics. Or use both services, and do your own comparison. I think in the end you’ll be happier with FeedBurner, like I am.

Standard