Back in late 2008, I heard of a technology that was touted as new: instant price matches, made available by scanning the barcode of a product in a store, through an iPhone app called Checkout SmartShop. I chuckled. This idea wasn’t new at all.
I worked for a company called BarPoint for a few months in 2000 or 2001, I can’t recall exactly. As you can see if you visit their domain name, it’s up for sale now. Back then, it was working just fine, and they were working hard to put together an online directory of products whose prices could be instantly matched from many stores. They even had gizmos with little barcode scanners you coud buy and carry with you to a store; they were little Palm PDAs outfitted with small add-on barcode scanners. These gizmos would connect back to the BarPoint servers via built-in dial-up modems, and would quote you prices from other stores.
They had investors lined up, had cleared about two rounds of investing, had bonafide employees, etc. Unfortunately for them, it was the end of the dotcom boom. They were still burning through the cash and not generating any profits, because they didn’t get off the ground fast enough. I left as they started to cut employees. Other co-workers hung on through a company move from nice offices in downtown Ft. Lauderdale to a warehouse in Deerfield Beach (both in South Florida), and many efforts to revive the company. Things didn’t work out for them. You’re welcome to follow the site’s progress and slow death on the Internet Archive’s Wayback Machine.
What is obvious now is that they had two things going against them: the idea was ahead of its time, and the market crashed. Back then, this wasn’t so obvious. People thought the idea was cool and wanted to make it work. I thought it was cool and even thought they might somehow pull it together and start making profits, even after I left. I bought some stock in the company, only to watch its price sink to very near $0 over time.
The interesting thing about the iPhone is that it’s truly a game-changer. It penetrated the market quickly, and app development for it is so easy that you don’t need an army of people, like BarPoint did. You also don’t need to sell the devices, or worry that device adoption is reserved for a very small segment of the market. The iPhone is practically everywhere. I don’t even know if Kigi Software, the makers of the Checkout SmartShop, is a real company, or a dba name for one or two smart developers working from home. But that’s what’s cool about these times. The price for bringing an interesting product to the market is no longer prohibitive, like it was for BarPoint. Almost anyone can do it if they want to, nowadays. And the end product is something that kicks BarPoint in the rear quite effectively.
You simply enter the barcode into the iPhone using the numeric keypad, and you get instant price matches. Voila.
You can even find out where the product is being sold in other local stores, or read online reviews. It does everything the BarPoint product would have done if it could have gotten off the ground.
Very nice indeed.






