Here’s a short video log I recorded yesterday as I got to thinking about how we as humans tend to separate into groups and sub-groups and identify with them. We form separate cultures and sub-cultures and nowadays, we want to stand apart from what we see as the commercialism and consumerism of modern society. 

And yet, when we do that, we actually make it easier for advertisers to target us, because instead of making general ads for general products, they get to make very targeted ads for products specifically tailored to particular groups. So the effort to escape consumerism then becomes a moot point. 

People think this is a bad thing for some reason. But I say it’s a good thing. I don’t think there has ever been a time in the history of mankind when products tailored for specific uses could make it to market faster than nowadays. Sure, you have to sort through the crap, and there’s a lot of it, but there’s some really good stuff out there, made just for your needs. 

I also touch on the idea of money as currency and the inherent benefit of being able to convert skills or objects into such a portable currency that you can take pretty much anywhere and exchange it for what you need. Some people say we don’t need money, that we can trade directly, service to service, product for product, etc., but I sa that only goes so far. It’s so much more limited than money, particularly when you hold a very portable currency like the dollar, the pound or the euro. 

Yes, I’m still in bed, so please excuse my disheveled appearance.